Würzburger Hofbräu Premium Pilsner has been the undisputed market leader in its core area of Lower Franconia for decades. It is brewed from the very best raw materials; it is elegant and delicately bitter in taste. In terms of sales focus, this beer comes top of our list. The classic visual appearance of the product is a defining element of our overall brand, Würzburger Hofbräu, and therewith of our company's whole image.