The brewery has been designed and built with a single purpose; to brew the original and once world famous Joule’s Pale Ales. Their pale ale was legendary, and the beer which established the company. When Bass closed the brewery, the records including the brewer’s notes and methods were stored in the Bass archive at the museum site, and the yeast in the Bass yeast bank. In recent years Coors micro plant has brewed the original beer on a small scale using Burton water to wide spread acclaim. In October 2010 the new Joule’s brewery began to brew to the same recipe but with soft spring water again and at full scale. We look forward to the judgement of others – are we now truly brewing the original Joule’s Pale Ale. Brewed with a blend of crystal malt providing a biscuity base and tipple malt providing a malty sweet carmel flavour. The crisp, clear finish is provided by our local mineral water. Our special blend of hop flower gives the fruity, well rounded bitterness and slightly spicy aroma.