New beers, conceived in corporate boardrooms in any given year should be considered losers until they prove themselves otherwise - not on Wall Street but in pubs and bars - over time. Why would beers like Lowenbrau, Heinecken, Spaten, Pilsner Urquell still be around after hundreds of years? Because they're good beers, and have been consistently so for a long time. Millions
of dollars in promo and advertising does not make a beer great. This is particularly true of nearly all American beers, served mediocre and ice cold.
Samuel Adams is an above average American beer, with a potential for greatness, but it will have to wait a couple of hundred years before it can earn the right to be a great beer.
Last seen Dec 28 2005
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New beers, conceived in corporate boardrooms in any given year should be considered losers until they prove themselves otherwise - not on Wall Street but in pubs and bars - over time. Why would beers like Lowenbrau, Heinecken, Spaten, Pilsner Urquell still be around after hundreds of years? Because they're good beers, and have been consistently so for a long time. Millions
of dollars in promo and advertising does not make a beer great. This is particularly true of nearly all American...
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more ]