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Ratebeer News for October 27, 2005

Beer news from down the street and around the world
Brewers/Industry October 27, 2005      
Written by RateBeer

Santa Rosa, CALIFORNIA -

Louisiana’s Abita Brewing Company is contributing to the Hurricane Katrina relief fund. As soon as the brewery was able to reopen they brewed a new beer called Fleur-de-Lys, sales of which go to a relief fund. They also launched charity merchandise like pins, ribbons, hats and t-shirts. So far the brewery has contributed for $21,000 to the Louisiana Disaster Recovery Foundation.

Baltimore’s Clipper City Brewing is preparing to celebrate its 10th anniversary and they want to do it in style. Clipper City’s recently released Loose Cannon just won the “Overall Best of Show” and the top “strong ale / barley wine” awards at the first Maryland Governor’s Cup Brewing Competition. They also won awards for four other beers. For their 10th anniversary in December they plan to released a vintage barley wine called “Below Deck”.

As if Anheuser-Busch’s release of a pumpkin beer for Halloween wasn’t exciting enough, Coors Brewing Company will launch their Winterfest holiday beer nationwide. Previously available only in Colorado the beer especially brewed for the holidays will be released on November 1.

We reported previously that the Australian Coopers Brewery was fighting off a hostile takeover bid by Lion Nathan. After losing before the Supreme Court, Lion Nathan appealed to the verdict but it was uninanimously dismissed. This should be enough to end the saga.

After a few months of test marketing, Heineken will release its Heineken Premium Light across the country from March to April 2006. The release will be supported by a strong marketing campaign that will use television, radio, print and internet to give visibility to the new product.


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