Reduced from 5.4% in 2014. Beer Archa was first launched in July 2004 to expand the market share, particularly in the standard and premium product groups, and to respond to increasing demands from a new generation of beer drinkers who prefer smooth beer with lower alcohol content. Beer Archa thus serves as another alternative for beer drinkers.
Production stopped in 2015
ThaiBev stopped production of Archa, Chang Beer, Chang Draught, Chang Light, and Chang Export in 2015. A new product, Chang Classic, was launched, with production shared between ThaiBev’s three breweries. The recipe of Chang Classic includes rice, previously only used in the domestic 6.4% version of Chang Beer.
Brewer: Thai Beverages
Style: Pale Lager
Alcohol Content: 4.9%