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Ratebeer Beer News – February 25, 2005

A Weekly Roundup on the World’s Beer News by Ratebeer.com
Brewers/Industry February 25, 2005      
Written by RateBeer

Santa Rosa, CALIFORNIA -

Welcome to Ratebeer News, a roundup of the week’s beer news.

News and Notes

Craft beer was the fastest-growing segment of the US alcoholic beverage industry in 2004, posting 7% growth over 2003. Over 7 million barrels of craft beer were sold last year by American craft brewers, who number over 1400.

Klosterbrauerei Neuzelle has scored a victory in German court, as the court granted the right for the brewery to call its Bathbier brand “beer”. The ruling was based on the fact that the sugar added was added after fermentation as a sweetener rather than prior to fermentation as an adjunct.

China’s beer production was up 15.2% in 2004, bringing the per capita consumption to 18 litres.

Britain’s advertising watchdog has banned an ad for Ruddles Ale in which ran in newspapers recently. The ad featured a shotgun pointed at readers, the line “Excuse me, I believe that’s my seat,” and the tagline Uncompromisingly from the country.

Scottish & Newcastle recorded an 11% increase in profits last year as a result of strong performance in the UK and in Russia. The group began brewing Kronenbourg and Foster’s in Russia, the world’s fifth-largest beer market – last year.

Carlsberg turned a profit in 2004 of 627million kronor (approx. US$107). This represents a decline in the neighbourhood of a billion kronor from 2003 levels.

Mehana Brewing of Hilo, HI, is discontinuing their Mehana Beer label and replacing it with Humpback Blue. They have also changed the name of their Tsunami Lager to Hawaii Lager after a trademark dispute with Oregon’s Pelican Brewing.

Shepherd Neame has signed a 10-year deal to import and distribute Bitburger in the UK.

New Brews

England’s Westerham Brewery has brewed a beer called Westerham Special Bitter Ale 1965 to commemorate the 40th anniversary of the last brew of the Black Eagle Brewery, which operated in Westerham.

Anheuser-Busch has launched Budweiser Select, a low-carb beer, in an attempt to stem the loss of market share to a resurgent Miller Lite.

Ratebeer News is a weekly roundup of the week’s beer news. If you have any news that you feel should



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