Brewed by J. Boag & Son (Lion Co.)
Style: Pale Lager
Launceston, Tasmania, Australia


on tap

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RATINGS: 26   MEAN: 2.07/5.0   WEIGHTED AVG: 2.17/5   EST. CALORIES: 135   ABV: 4.5%
James Boag’s Pure - water, barley, hops and yeast – all from the only place that is possible, Tasmania. A lager that sources it ingredients from the island and is brewed with no preservatives and no artificial additives to ensure it is the closest thing to purity. Pure in taste, pure in ingredients, pure by nature.

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gnoff (10985) - Göteborg, SWEDEN - AUG 27, 2013
Bottle 33 cl at Boag’s Brewery and Centre For Beer Lovers, Launceston, Tas. Sampled on August 5, 2013.
Clear golden color, white head. Malty, crisp, clean taste. Malty aftertaste. Medium mouthfeel, medium bitterness. Sweet, malty scent.

mkel07 (6405) - Brisbane, AUSTRALIA - JAN 29, 2010
330ml bottle. Looks pretty ordinary, amber colour with a head that vanishes the minute you blink. Could barely detect any aroma at all, grainy at best. Flavour is as bland as cardboard.

alex_leit (5156) - Minsk, BELARUS - AUG 25, 2015
Bottle 0.375 l. Clear golden color. Aroma: sweet corn, malty. Similar taste, a little hops.

rondphoto (4494) - Lakeside Park, Kentucky, USA - AUG 7, 2012
Clear gold with a thick head that slowly dissipates, wide rings of lace. The appearance is nice, the beer is not. Thin malt (or maybe corn or rice) that doesn’t move from that base, except to add a little carbonation at the finish. Disappointing.

bluevegie (3938) - Perth, AUSTRALIA - JAN 13, 2010
I did the Boags Brewery tour in Launceston back in November just after they had launched this beer but did you think I could try it there - Fresh? Got to try it at the Beerfest in Hobart later in the week but I didn’t miss much, very pale in colour and lacking in real taste, plus it is even dearer than their Prewium Lager.

Damico (3150) - Royersford, Pennsylvania, USA - OCT 27, 2010
The aroma is lightly sweet, crisp, and soft in the nose. The. Lager pours pure clear straw with a decent bubbly head. The flavor is uncommonly smooth, no bitter bite and not crisp but good to drink under the right circumstances. Maybe a summer day in PA, or an afternoon in Tasmania.

ALLOVATE (3063) - Perth, AUSTRALIA - JAN 20, 2011
Gage Roads Pure, Carlton Pure, Steinlager Pure, Cascade Pure, freaking James Boag Pure, what is going on in beer world? Is this the new low-carb trend, or a shitty replacement for carbon neutral brewing. God, Aussie macros still suck, they try but f*&k they’re still in kindergarten and need diaper changing every now and then!
From the embossed, difficult to read bottle and into a Pils flute. Artificial carbonation fills its pale gold body, as translucent as spring water. As much head as a glass of lemon squash produces. Rough, weedy nose, pond water and courgette leaves, a little boiled cabbage otherwise clean and forgettable. Light malt dominates, pils malt base, lemon cordial down the sides of the shy, watery palate. Rather dry, mild citrus in the crisp swallow that is short. Perplexed by the fact this is almost decent to drink. Malt linger, the palest of pale, pasty. Very clean, the best thing going for it. Featherweight in body, a reserved fruit sweetness up front is isolated, the carbonation soft but adequate. I’m a hard judge but this tastes like an Aussie Lager should taste, backward but forward, so clean its sterile drunk. A good few of these and I will be too. Who is James Boag as he must be a pretty laid back, neutral fella who should buy me a drink as he seems a bit bor...!? (33cL, BB 03/08/11, Thirsty Camel Butler)

kwik-lime (2044) - London, Greater London, ENGLAND - OCT 6, 2011
Enjoyable aroma of grassy hops. Went downhill from there, thin and watery palate, a light bitterness but nothing much to enjoy here.

AndyW68 (1602) - Louisville, Kentucky, USA - FEB 3, 2013
No. Clea golden wIth white head. I will fill in enough charachters to save this review this beer is not worth drinking.

halfonit (1398) - Fall River, Massachusetts, USA - NOV 7, 2011
So I’m only the third person is the US to rate this. Cool. Pours a clear light golden color with a little amber present and a thick white head. Aroma is of your typical main stream imported lager. Has a skunked malt and hop aroma with some carn. Flavor is that skunked malt taste and a little hop bite. Bringing up the back end is aluminum and grain. Has an aluminum malt and hop finish. I must admit; I was expecting a little worse but this one is better than, say, Carlsberg.

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