freekyp (2235) - Thomasville, North Carolina, USA - OCT 29, 2012
Mild powdered cocoa and wheat cracker are evident in the aromatics. Pours a hazy chestnut brown with a two finger beige head. Carbonation is lively adding some zing to the mouthfeel. Balanced earthy flavor profile with light chocolate malts taking a leading roll, then fading to allow some bittering hops to creep in towards the end if the swallow. A quality quarter equally at home with a space chicken dish as it is during a session on its own. FatTony (188) - Augusta, Georgia, USA - OCT 28, 2012
12 ounce bottle- Poured out a fine caramel red with a strong, wheat colored head. Aroma was straight yeast with no hint of the promised chocolate or malt. Taste followed suit. Not bad, not great. Onslow (1495) - Kalamazoo, Michigan, USA - OCT 28, 2012
Pour from a 12oz bottle. Cloudy dark amber/brown brew with small head. Aroma of chocolate and peppers. Taste follows aroma - a little chocolate at the start and pepper in the finish, not a whole lot in between. Average palate. OK but hits me as rather unpleasant. Fratto (2845) - Arlington, Texas, USA - OCT 27, 2012
Bottle from Kroger. Medium pour with an off-white head. Aroma is musty grain and brown sugar. Taste is metal, raisins, and ugh.
---Rated via Beer Buddy for iPhone jmohno (1618) - Iowa, USA - OCT 27, 2012
Heady hazed orangish brown.
Some chocolate in aroma with some tinny buttery english.
Taste is foamy body ,englisy,tinny,some chocolate,some slight heat in finish but dry and clovey harsh finish.Maybe cinnimon but its like having harsh powdered spices in your mouth.Ever tried cinnimon without sugar on toast? KInda like that but not that extreme.
blipp (9268) - La Mesa, California, USA - OCT 27, 2012
Bottle. Hazy copper with an off white head. Wheaty and sweet malty base, light chocolate, spices, and believe it or not, a little bit of chili pepper heat in the finish. Pretty good. TomTron (452) - South Carolina, USA - OCT 26, 2012
Pours a murky copper with little to no head. Aromas of faint chocolate and some roasted malts. Flavor has a good bit of cheap chocolate, some chili spice thrown in, which is an odd touch, and some bubble gum thrown in which is where the wheat combination seems to fall, followed by a watery finish. Has more complexity than I was expecting but considering I got this out of curiosity, I’m not upset by any stretch that I only have one bottle. This is far beyond what most macros create but considering a macro made this, I can give them some credit. Hopefully just because they call this the "End of the World" and it seems they have put more effort into it than most every mass distributed beer that InBev has ever produced, doesn’t mean it really is the end because I was never thinking I’d taste a beer this interesting from the big boys. Only thing is, is that it still isn’t that good.... dimenhetfield (2486) - , Florida, USA - OCT 26, 2012
12oz bottle poured into glass. Poured a small bit from my brother’s glass. If I get anything from this beer it would be the chocolate flavors. Not a ton but mostly chocolate. rolltideroll (20) - Richmond, Virginia, USA - OCT 25, 2012
Pours a brown copper color. Sweet aroma. The individual flavors are difficult to distinguish. Some faint chili at the end. Not bad, but I wouldn’t go searching for it. Fatehunter (2567) - Corbett, Oregon, USA - OCT 25, 2012
Into a pint glass. Finger and half of head, hazy copper colored body. Head retreated quickly.
The smell is off-putting; metallic, and a bundle of mixed up spices. Weird.
Watery taste, chocolate and wheat. The chili comes at the end, but it is very faint. The chocolate mixes really strangely with the wheat.
Soft and smooth texture. The feeling was the best part of the odd beer.
Just a strange drink with a mixed smell and taste. Did anyone at AB try this before it went to mass production?