Vedett, a blond, light, well hopped premium beer with 5.2% alcohol content, is the cult Duvel Moortgat beer today: following its birth in 1945, it quickly acquired fame and recognition within an intimate circle of insiders in the Antwerp-Brussels region. But do not think for a moment that this oldtimer is thinking about retirement, quite the contrary.
For the past years, Vedett has been going through a second childhood in a number of trendy cafés located mainly in big cities. The secret of its charm? A retro-look, a capricious taste, Vedett-allure and the "golden touch" of the brewery.
These past years, the brewery armed Vedett with an innovative, hip, young and slightly absurd image. A successful strategy, especially with the youth: Right now, you'll find Vedett in Belgian Delhaize supermarkets and most Flemish cities as well as in Brussels. And the follow-up to the story? You can read it at www.vedett.com.