patrick767 (4474) - fort wayne, Indiana, USA - MAY 7, 2012
bottle - Pours clear, reddish-purple with a small, fizzy head. It’s got an assertive berry smell that seems artificial. The flavor is very sweet with more fruit punch taste though not as Hawaiian Punch like as the Red. Is that good or bad? It’s light to medium bodied and is a little better than the red. unclemattie (4406) - Georgia, USA - JUN 11, 2012
12oz twist-off bottle, purple cap w/ dog. Purple Drink color, pink head. Aroma of berries, rich juice syrup scent. Tart and sweet syrupy nose. Cough syrup flavor. Mixed berries and some actual beer flavor hidden under all of the fruit syrup. Sweet finish. I liked this better than Wild Red! (3362) nick76 (4403) - Tampa, Florida, USA - JUL 25, 2012
The aroma is very sweet and almost exactly like berry candy. The appearance is deep purple red with a small head. The taste is like the aroma with a touch of funk. The palate is thin. Overall it’s macro swill but it smells nice and is not super offensive just seems artificial and so cloyingly sweet I can’t finish it. Headbanger (4022) - Aurora, Illinois, USA - JUL 17, 2013
12oz bottle 6/17/13 (Binny’s Naperville Mix A Six)-40° in Shaker-Pours purple with a small purple head. Aroma of blackberry. Taste of the same with that same medicinal aftertaste. This light bodied brew is not bad but not good. alobar (3969) - Lansdale, Pennsylvania, USA - JUL 26, 2013
Pours dark purple with no head. Blackberry aroma and flavor. Slightly medicinal. Okay.
esjaygee (3902) - Oak Creek, Wisconsin, USA - JUL 5, 2012
Deep purple with a quickly fading purplish head that leaves no lacing. Aroma of heavy blackberry and grapes, smells a bit too much like kool-aid and not enough like beer. It kind of tastes like kool-aid (or grape soda) too but at least it pounds the taste of the fruit home unlike a lot of fruit beers out there. It has a bit of artificial aftertaste and leaves me scratching my head to why AB has to make these fruity beers at 8%. drjay44 (3892) - Salida, Colorado, USA - APR 18, 2012
12 oz. bottle. Pours a fizzy, short lived, pinkish purple, head, over a clear, purple (SRM 20) body.....nose is blackberry.......taste is blackberry, with over whelming simple sugary sweetness, with a lingering medicinal after taste....mouth feel light, alcohol hidden, carbonation makes a soda of the beer. This is as bad as the blueberry concoction of last year. This is simple artificial fruit dominated, carbonated sweetness. Alcoholic soda pop for the kids, just in time for summer. BJCP 4/3/6/3/4 queenholly (3623) - South Whitley, Indiana, USA - JUL 22, 2012
Bottle. Generic artificial berry aroma. Deep purple with a small pink head. Artificial berry and alcohol flavor. Light fizzy body. Really bad alcopop ... ’nuf said. Beerdedone (3480) - Croydon, Pennsylvania, USA - AUG 10, 2014
Bottle. Pours deep purple with a thin pink head. Aroma was sweet with heavy blackberry and grapes. Flavor was sugary sweet with blackberry, grape soda, artificial berries, alcohol and had a sweet finish. dfinney23 (3424) - Houston, Texas, USA - MAY 12, 2012
There’s probably some beer in here somewhere but you’d never know it by the taste. The overwhelming blackberry at least seems pretty authentic and not overly syrupy. Still not my thing.