55% ABV: BrewDog The End of History

Reads 33544 • Replies 213 • Started Wednesday, July 21, 2010 8:48:00 AM CT

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Message cgarvieuk P beers 38436 º places 460 º 05:33 Fri 7/23/2010 Originally posted by evergreen0199 I really don’t understand Brewdog. I don’t mind them experimenting with beer and brewing something strong like this but to put the bottled beer into a stuffed animal is totally unacceptable IMO. I guess that they are trying to get attention with this marketing gimmick. It really doesn’t matter how good the beer is, at £500 per bottle they will not be selling many bottles. Well the sold all 11 bottle. But in some way this stunt (while im hoping to try it) kind of puts them in the same catagory as In Bev and the likes. It not about the product its about the marketing. no ones tasted it. but they have sold then all. It could be terrible (i almost certainly wont be, but it could be) and what difference would it make only a small amount of people would know. What annoys me, is it prices their many fans out of the market. There a lot of beer lovers who have put money into brewdog because they like ther products and belive they can go on making many great beers, and here something that theyre producing that those many people them are never going to get to try.
Message tdtm82 beers 1704 º places 138 º 06:30 Fri 7/23/2010 Originally posted by cgarvieuk Originally posted by evergreen0199 I really don’t understand Brewdog. I don’t mind them experimenting Well the sold all 11 bottle. But in some way this stunt (while im hoping to try it) kind of puts them in the same catagory as In Bev and the likes. It not about the product its about the marketing. no ones tasted it. but they have sold then all. It could be terrible (i almost certainly wont be, but it could be) and what difference would it make only a small amount of people would know. What annoys me, is it prices their many fans out of the market. There a lot of beer lovers who have put money into brewdog because they like ther products and belive they can go on making many great beers, and here something that theyre producing that those many people them are never going to get to try. They need to realise that in order to become sustainable they need to ensure their majority market, i.e. people like us, are kept happy and content with a steady trickle of descent, innovative and not outrageously expensive prices. I thought Bismarck was brilliant but the Hardcore at its basic retail price is a stroke of genius. I just hope they realise that they can’t forget about the generic consumer. If they are not too careful they will be boycotted by the people who do want to try their beers due to overwhelming prices and commodity beers which they are selling. They have made beer a luxury brand very quickly and I applaud them for that however they can’t forget about the generic market. This is why we have Punk IPA and Hardcore at fantastic retail prices. Plus it pisses off Portman Group which I always love. I wish I could see their faces watching the stuff animal wrapped over a glass. James, did you send them the video feed??
Message gunhaver beers 1030 º places 13 º 06:35 Fri 7/23/2010 i’ve not had any good beers from them, gimmick or otherwise. they just aren’t good at making beer. they’re fucking great at selling themselves though. so, good for them?

Message fafafafafa 07:09 Fri 7/23/2010 Probably tastes terrible. Note for tomorrow: Make 60% alchohol beer and put in specially prepared chicken. Extra crispy? No, will offset my awesome beer tongue! AWESOME!
Message robrules places 1 º 08:52 Fri 7/23/2010 Originally posted by cgarvieuk It not about the product its about the marketing. You just don’t understand distinction blurring. No different than the rest of the high end craft beer ticker market imo.
Message Christian beers 17555 º places 278 º 09:02 Fri 7/23/2010 Fun filled complaint: http://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-10725024 However, Advocates for Animals and Alcohol Focus Scotland both condemned the marketing. Wouldn’t it be fun if there was actually something called "Advocates for Animals and Alcohol Focus" Advocates for Animals policy director Libby Anderson told the BBC Scotland news website: It’s pointless and it’s very negative to use dead animals when we should be celebrating live animals Yes! Next up is a 2% mild ale, packed in live animals! She added: I think the public would not waste £500 on something so gruesome and just ignore it Libby, you just failed to ignore it... Surely it works. Next time Tom, Dick and Harry sees a bottle of Hardcore in the store, they’ll remember the Brewdog name.
Message RollinHard beers 1024 º 09:28 Fri 7/23/2010 Originally posted by cgarvieuk Originally posted by evergreen0199 I really don’t understand Brewdog. I don’t mind them experimenting with beer and brewing something strong like this but to put the bottled beer into a stuffed animal is totally unacceptable IMO. I guess that they are trying to get attention with this marketing gimmick. It really doesn’t matter how good the beer is, at £500 per bottle they will not be selling many bottles. Well the sold all 11 bottle. But in some way this stunt (while im hoping to try it) kind of puts them in the same catagory as In Bev and the likes. It not about the product its about the marketing. no ones tasted it. but they have sold then all. It could be terrible (i almost certainly wont be, but it could be) and what difference would it make only a small amount of people would know. What annoys me, is it prices their many fans out of the market. There a lot of beer lovers who have put money into brewdog because they like ther products and belive they can go on making many great beers, and here something that theyre producing that those many people them are never going to get to try. Yeah, I agree with this. Brewdog’s an interesting brewery whose beer I’m always looking forward to trying. Some of it has been terrible (Storm IPA) but some has been brilliant (Tokyo, some of the Paradoxes). However, the only reason I bought Tokyo a second time was because a local liquor store was having a closing sale. At the price point, I just can’t buy that much. I’d do it again for a new beer of theirs, but I wouldn’t spend around $800 for a bottle. I’m hoping for more beer along the lines of Tokyo* rather than The End of History.

Message cgarvieuk P beers 38436 º places 460 º 10:03 Fri 7/23/2010 Originally posted by RollinHard Originally posted by cgarvieuk Originally posted by evergreen0199 I really don’t understand Brewdog. I don’t mind them experimenting with beer and brewing something strong like this but to put the bottled beer into a stuffed animal is totally unacceptable IMO. I guess that they are trying to get attention with this marketing gimmick. It really doesn’t matter how good the beer is, at £500 per bottle they will not be selling many bottles. Well the sold all 11 bottle. But in some way this stunt (while im hoping to try it) kind of puts them in the same catagory as In Bev and the likes. It not about the product its about the marketing. no ones tasted it. but they have sold then all. It could be terrible (i almost certainly wont be, but it could be) and what difference would it make only a small amount of people would know. What annoys me, is it prices their many fans out of the market. There a lot of beer lovers who have put money into brewdog because they like ther products and belive they can go on making many great beers, and here something that theyre producing that those many people them are never going to get to try. Yeah, I agree with this. Brewdog’s an interesting brewery whose beer I’m always looking forward to trying. Some of it has been terrible (Storm IPA) but some has been brilliant (Tokyo, some of the Paradoxes). However, the only reason I bought Tokyo a second time was because a local liquor store was having a closing sale. At the price point, I just can’t buy that much. I’d do it again for a new beer of theirs, but I wouldn’t spend around $800 for a bottle. I’m hoping for more beer along the lines of Tokyo* rather than The End of History. Ive no problem with the Tokyo. yeah its dear but affordable to almost anyone. It at the top end of the market. but its definitly a top end beer. Hell id probably been happy with End of History at the Beer price. (ie not all the extra packaging cost) but i suspect they just couldnt make enough, to meet demand for it. at just the beer price still i think i’ll just go off and have a Tokyo.
Message mmmbeer beers 1739 º places 66 º 10:05 Fri 7/23/2010 Craft beer just ~~jumped the shark~~ ~~nuked the fridge~~ stuffed the squirrel. That works.
Message Gazza beers 727 º places 167 º 10:16 Fri 7/23/2010 So we lose a commonly available, cheap, classic beer - Chaos Theory - and get 12 bottles of £500 attention seeking spirits. I’m so glad I didn’t give them any of my investment money - and I was tempted at one point!