AB/InBev Acquires Northern Brewer

Reads 3209 • Replies 18 • Started Saturday, October 15, 2016 12:54:15 AM CT

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BeerandBlues2
beers 17067 º places 1176 º 00:54 Sat 10/15/2016

While I typically support the local shop, I do occasionally order from Northern Brewer. That ends now.

http://startribune.com/roseville-based-beermaking-supplier-northern-brewer-bought-by-world-s-largest-beer-company/397142501/

 
radagast83
beers 10559 º places 365 º 01:37 Sat 10/15/2016

Wow. I just recently bought some stuff from them when I didn’t have time to make it to the local home brew shop... Ah well.

 
Beerdrinker79
beers 2188 º places 7 º 02:15 Sat 10/15/2016

Repulsive!

 
Fukito
beers 1064 º places 37 º 14:45 Sat 10/15/2016

Can[t understand what their angle is with this acquisition... just hope they don’t buy morebeer as well...

 
fly
beers 1490 º places 273 º 15:49 Sat 10/15/2016

Perhaps they will monitor what people are ordering - end then ignore it and continue to label their mostly foreign owned product "AMERICA" beer.

 
stevoj
beers 9592 º places 670 º 09:34 Sun 10/16/2016

Originally posted by Fukito
Can[t understand what their angle is with this acquisition... just hope they don’t buy morebeer as well...

It’s not just about making beer, its about selling beer.....

 
TheHOFF43
beers 2045 º places 169 º 10:46 Sun 10/16/2016

Should be good. More access for people, larger scope of products and more efficient operation.

 
joet
admin
beers 2872 º places 125 º 11:07 Sun 10/16/2016

Originally posted by Fukito
Can[t understand what their angle is with this acquisition... just hope they don’t buy morebeer as well...


Why does google buy tiny tech startups?

I think they’re doing this so that they better understand the role -- in terms of culture, education, trends and relationships -- that homebrewing plays in the craft ecosystem, and to play a role in it. It’s doubtful they’re doing this for financial or market strategy reasons.

 
ContemplateBeer
beers 2089 º places 153 º 11:13 Sun 10/16/2016

Originally posted by Fukito
Can[t understand what their angle is with this acquisition... just hope they don’t buy morebeer as well...
Well, lots of craft brewers start out as homebrewers. And if they start their big beer relationship at that stage... it’s like the beer equivalent to putting your kid in an (insert cause here) onesie. Not really, but I think you get the idea- get brewers on your side from step one.

 
JK
beers 7022 º places 439 º 12:09 Sun 10/16/2016

Reasons for buying it might be to close it or limit access to ingredients.

Reduce the number of home brewers and stop future craft breweries. Diabolical.

 
StefanSD
beers 2449 º places 57 º 12:57 Sun 10/16/2016

Originally posted by JK
Reasons for buying it might be to close it or limit access to ingredients.

Reduce the number of home brewers and stop future craft breweries. Diabolical.


That’s a bit cynical, but if your point is that AB is now in a position to manipulate and influence the home brewing sector you are correct.