BA Blackout

Reads 1355 • Replies 16 • Started Monday, January 13, 2014 2:34:08 PM CT

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b33r
beers 891 º places 12 º 17:28 Mon 1/20/2014

Anybody at the release tonight? How is it this year?

 
jmikolich
beers 1486 º places 112 º 12:05 Wed 1/22/2014

And sold out according to GLBC twitter

 
b33r
beers 891 º places 12 º 17:53 Wed 1/22/2014

All of it is sold out? Lol - did they cut production by 90%?

Or do you mean the event was sold out?

 
fatknitty
18:06 Wed 1/22/2014

sold out of bottles. Still on draft.

 
b33r
beers 891 º places 12 º 18:39 Wed 1/22/2014

Originally posted by fatknitty
sold out of bottles. Still on draft.


Such poor planning, or a sorry excuse of marketing to try to fabricate hype for it? So what if it was available for a whole month last year- it still sold. No way in hell I’m paying $40 just for an opportunity to buy an already expensive beer.

I suppose they’ll advertise how this sold out in a day and raise their release tickets to $50 and the price of the 4pks to $40...

They’ll have to make a much better beer if that’s the case.

 
jmikolich
beers 1486 º places 112 º 07:53 Thu 1/23/2014

Not quite, from their standpoint it’s better to sell out in 2 days and have limited production than to sit on all that inventory both in barrels from making the beer and bottles after it didn’t sell well last year. The hype train passed for BA blackout about 5 years ago.. They’re evaluating production based on sales which is a sound business practice, unfortunately it doesn’t directly translate to the rabid and often insanely stupid world of beer.

See last Hoppin frog release. Never had lines longer than 15 ppl then voila 175 people show up, the opposite is true for GL and BA blackout last year