Coors Light Summer Brew

Reads 9038 • Replies 14 • Started Saturday, February 15, 2014 8:15:37 AM CT

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CharmCityCrab
beers 244 º 08:15 Sat 2/15/2014

I've wondered for years why the big macro brewers don't put out seasonal versions of their beer with slight variations based on the season, or even just the same beer with seasonal labels the way that New Belgium Fat Tire used to add snow flakes to their winter label. I've always thought they were missing out on a good marketing opportunity where you'd get a lot of people who might not normally drink whatever or haven't had it in a while who will grab the limited time only bottle or can that catches their eye. I think there are folks out there who drink various macro lagers who would buy at least one seasonal 6-pack a season from a macro they kept meaning to get back to and rarely do, etc.. It adds a sense of urgency.

Well, Coors Light is doing it this summer. It's called Coors Light Summer Brew Lager, it's coming Memorial Day, and it has a citrus flavor. Cans only.

Assuming it's the same price as Coors Light, I'll probably pick up a 6er. I really don't like cans, and I'm not a big fan of Coors Light, but I always have to buy some adjunct lagers (Usually cheaper than Coors Light, actually) for financial reasons, and it'll be kind of neat to have a "seasonal" option. I like the idea of bringing a sense of variety and seasonal stuff to more price categories.

Don't get me wrong, the beer will probably suck, at least to some degree. I expect Coors Light with a fake orange tasting additive. But it's interesting enough for me to buy at a good price.

Article:

http://www.bizjournals.com/milwaukee/blog/2013/10/coors-light-to-launch-citrus-summer.html

Label:

http://beerpulse.com/beer/coors-light-summer-brew-lager/

 
SamGamgee
beers 2452 º places 182 º 10:23 Sat 2/15/2014

You realize this is essentially another shandy taking over shelf space right?

 
CharmCityCrab
beers 244 º 18:16 Sat 2/15/2014

Originally posted by SamGamgee
You realize this is essentially another shandy taking over shelf space right?


If they include lemonade in this, I take back everything positive I said. ;) My impression was that it was going to be beer (Well, Coors Light) with a bit of citrus and a nice label, not half beer, half lemonade like a shandy. I could easily be wrong, though- the description was very vague.

 
cubs
beers 10675 º places 420 º 18:26 Sat 2/15/2014

ISO

 
Homer321
beers 5142 º places 54 º 18:26 Sat 2/15/2014

 
HuskerTan
beers 2320 º places 106 º 19:39 Sat 2/15/2014

I've always wondering a lot of those same things you mentioned...at least for marketing purposes it seems like it would make sense.

 
mkgrenwel
beers 621 º places 117 º 20:32 Sat 2/15/2014

Originally posted by HuskerTan
I've always wondering a lot of those same things you mentioned...at least for marketing purposes it seems like it would make sense.


That's what the Blue Moon and Shock Top brands are for. Macro lager drinkers dont drink seasonals.

Seasonal packaging, on the other hand, why not? They do all sorts of novelty packaging.

 
brokensail
beers 16601 º places 1366 º 01:26 Sun 2/16/2014

Coors Light with Lemonade would probably drink pretty good.

 
Gary
beers 2035 º places 4 º 02:22 Sun 2/16/2014

i bet this shit drinks pretty fucken chill

 
Gary
beers 2035 º places 4 º 02:23 Sun 2/16/2014

 
StefanSD
beers 2451 º places 57 º 07:57 Sun 2/16/2014

I'll be looking forward to a new ad campaign with lots of scantily clad hot women. What else would Coors do?