Dark Horse in a Nickelback video?

Reads 3937 • Replies 36 • Started Tuesday, March 30, 2010 12:02:45 PM CT

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CanIHave4Beers
beers 4236 º places 75 º 14:00 Tue 3/30/2010

Originally posted by HonkeyBra
They’d be doing damage to their brand name by appearing in this video. So, no, it’s not stupid.


If the video is as described in that write up I would most certainly say so. I don’t know that "frat party" really helps their image.

 
DietPepsican
beers 1589 º places 63 º 14:06 Tue 3/30/2010

I would have done it in a second, and I don’t like nickelback. Gotta keep your street cred instead of rolling in a pile of money I guess.

 
tdtm82
beers 1701 º places 129 º 14:46 Tue 3/30/2010

Whilst this could become an advertising gold mine for the brewery and available on high rotation on major tv networks it could be irrelevant. I don’t think people watching will realise it’s a true craft beer or know how to get it. I personally despise Nickleback and prey that the brewery don’t get involved even though it’s free advertising. I am pretty sure that this could make the brewery but also it could be far too demanding for a micro.

Imagine if a 20hectolitre plant suddenly had too much demand and intense requests they can’t keep up with the pressure. Then the quality of the beer may radically demise and the brewery could fail epically. It could be worse case scenario but call me skeptical.

 
KAggie97
beers 3529 º places 220 º 15:08 Tue 3/30/2010

Originally posted by BavarianPurity
Originally posted by JoeMcPhee
Who gives a shit what it’s about... it was a great opportunity.
Here, here!


Exactly. It’s about exposure and money and like’em or not, Nickleback has a lot of money and they are very well-known. Personally, I’m more offended that rappers are in the Rock-N-Roll Hall of Shame, er, Fame than I am over what beer a band like Nickleback has in their music videos.

 
Schroppfy
beers 2362 º places 13 º 15:28 Tue 3/30/2010

I haven’t read the BA thread, but I do presume this was a hard decision for them. They are getting ready to expand themselves anyway.

Great, great bunch of people. It is always my pleasure to be in there, since 2001.

 
duff
beers 5486 º places 40 º 15:53 Tue 3/30/2010

The brewer at Dark Horse thinks Slayer are cool?

 
Schroppfy
beers 2362 º places 13 º 15:58 Tue 3/30/2010

Originally posted by duff
The brewer at Dark Horse thinks Slayer are cool?


yeah, probably, and they may even know and like Boris, who knows?

 
garthicus
beers 2962 º places 64 º 16:28 Tue 3/30/2010

I think it’s a ridiculous move on their behalf to turn down the opportunity. A) A crazy amount of free advertising and b) perhaps, just perhaps some BMC drinking youngster may recognise the stuff on a shelf some day and try some and actually become a good beer drinker...

 
phillybeer7779
beers 101 º places 10 º 18:04 Tue 3/30/2010

Crooked Tree would make for one dangerous beer pong game

 
italarican
beers 1606 º places 115 º 18:18 Tue 3/30/2010

Originally posted by duff
The brewer at Dark Horse thinks Slayer are cool?

For real. It would be one thing if he said Nickelback just wasn’t his kind of music, but he trashes the band and then says it’s not a "cool" band like... Slayer?!?

As they say: everyone’s music taste sucks except your own.