Dark Horse turns down Nickelback endorsement

Reads 7607 • Replies 92 • Started Tuesday, June 26, 2012 11:39:00 AM CT

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aedeos
13:05 Tue 6/26/2012

lol someone defending nickleback as a viable branding opportunity. Now I’ve seen it all.

 
peteinSD
beers 1469 º places 57 º 13:07 Tue 6/26/2012

Originally posted by CharmCityCrab
Sounds like the Dark Horse beer guy is kind of a jerk. The lead singer of a popular band likes his beer and wants to give it a ton of free publicity and the brewer’s response is essentially "Go f yourself." because he doesn’t like popular music? Reinforces a lot of negative sterotypes about craft beer brewers being elisit and snobby.

I mean, I’m not saying the guy has to love Nickelback or anything, but you can easily dislike the music and still take the free publicity from a popular band and thank the lead singer and his reps for giving you the opportunity. I mean, there are bands I don’t like, but you can bet if I were a craft brewer and a popular band I didn’t like offered to feature my beer in his video, I’d pull up my truck as quickly as humanly possible and thank him profusely.


you would never be a craft brewer

 
radarsock
beers 1207 º places 112 º 13:11 Tue 6/26/2012

Originally posted by drewba
Originally posted by CharmCityCrab
Sounds like the Dark Horse beer guy is kind of a jerk. The lead singer of a popular band likes his beer and wants to give it a ton of free publicity and the brewer’s response is essentially "Go f yourself." because he doesn’t like popular music? Reinforces a lot of negative sterotypes about craft beer brewers being elisit and snobby.

I mean, I’m not saying the guy has to love Nickelback or anything, but you can easily dislike the music and still take the free publicity from a popular band and thank the lead singer and his reps for giving you the opportunity. I mean, there are bands I don’t like, but you can bet if I were a craft brewer and a popular band I didn’t like offered to feature my beer in his video, I’d pull up my truck as quickly as humanly possible and thank him profusely.


You can’t possibly believe anything of this, right? RIGHT?
Actually, yes. The first point I thought was quite good: that craft beer enthusiasts/brewers may indeed take themselves too seriously, when in fact it’s just beer and not too many people will in fact give a shit to it when compared to the radio or televised entertainment.

Clearly the rep for Nickelback didn’t have any knowledge of Dark Horse however these people are supposed to be this way, are they not? When I think of Hollywood I think of up-tight fucks that sniff wine and tell other people how ugly their clothing is. The smaller guy should be the bigger guy.

 
CharmCityCrab
beers 244 º 13:13 Tue 6/26/2012

Originally posted by aedeos
lol someone defending nickleback as a viable branding opportunity. Now I’ve seen it all.


Nickelback’s music is consistently at the top of the charts- both in terms of air play and of music sales. There must be a lot of people listening to this stuff and enjoying it. Numbers don’t lie.

Now, I’ll freely admit, I think everything they’ve done after Silver Side Up has been pretty bland, and so many of their songs essentially being pro-conformity, some going so far as to sound like public service announcements, strikes me as being kind of lame for a rock band. And the fact that they remind me of some white trash neighbors I had some big problems with a while back doesn’t help.

But, in the end, they’re popular, so, yeah, if I were a brewer and they offered to promote my beer for free, I’d take the free promotion. I’m not going to look down my nose at tens of millions of potential customers just because they like a certain type of music.

And, the truth is, despite all the admitted issues many folks, myself included, have with Nickelback, their music really isn’t *that* bad. It’s close enough to generic over the air radio hard rock that it’s widely palatable (Albeit perhaps not often loved). I’ll admit, I’ve got a few of their albums, when they were on-sale, and they come up in mixes and don’t annoy the heck out of me or anything. They’ll never be one of my favorite bands, but they aren’t offensive, and they have a certain amount of skill (albeit not without much creativity to go along with it, and not so much skill that they particularly stand out for it).

 
b3shine
beers 9072 º places 335 º 13:14 Tue 6/26/2012

Originally posted by CharmCityCrab
Originally posted by b3shine


In fact, a lot of the problems we have with alcohol in this country come from the fact that alcohol is considered a "forbidden fruit" and people aren’t able to learn to drink responsibility at a younger age while still under parental supervision. In places like Italy, it’s not unusual for families to have wine with dinner, and, you know what, when those young people get older, they have far fewer problems with alcohol because they learn to appreciate in moderation at a younger age and have their parents there to role model it for them.


Yeah. And rockstars glorifying it in music videos of frat parties chock full of underage drinkers...

 
aedeos
13:14 Tue 6/26/2012

Just because something is popular doesn’t mean it meshes with the brand of your product. I’m glad you can write at length, but you’re still missing the core tenets of why you’re wrong.

 
DietPepsican
beers 1592 º places 63 º 13:18 Tue 6/26/2012

على الأقل كان من كولدبلاي التي تقدم للمساعدة في مهدها.

 
CharmCityCrab
beers 244 º 13:18 Tue 6/26/2012

Originally posted by peteinSD
you would never be a craft brewer


Sometimes I don’t even know why I’m a craft *drinker*, except that I like the taste of the beer, and trying different styles. I certainly don’t like the way it’s priced, and I don’t fit in with generalizations of craft drinkers as a group- i.e. I don’t drink it to make some sort of a statement, I don’t hate adjunct lagers (I drink them, too), and I don’t think of myself as being somehow better than people who don’t care for it.

Now, I do have a friend who hates beer and only drinkers cider. Him I consider myself better than. ;) Just kidding. :) I respect everyone’s right to choose what most appeals to them.

 
radarsock
beers 1207 º places 112 º 13:19 Tue 6/26/2012

Originally posted by aedeos
Just because something is popular doesn’t mean it meshes with the brand of your product. I’m glad you can write at length, but you’re still missing the core tenets of why you’re wrong.
Do you write John Waters scripts in your free time, because, damn, that was shocking!

 
JMerritt
beers 1 º places 72 º 13:19 Tue 6/26/2012

Originally posted by CharmCityCrab
But, in the end, they’re popular, so, yeah, if I were a brewer and they offered to promote my beer for free, I’d take the free promotion. I’m not going to look down my nose at tens of millions of potential customers just because they like a certain type of music.


So, you have no integrity then. Now your comments make complete sense.