Maximize Your Profits Through Optimal Beer Selection

Originally posted by NCB_Rachael
Beer consumption is rapidly increasing in all segments of the on-premise market. Therefore, learning how to optimize your beer selection to exceed customer expectations can differentiate you from your competitors. [my emphasis]

What’dya mean therefore? This doesn’t make any sense at all. The (supposed) fact of increasing on premises consumption across all segments doesn’t suggest a need to optimise or differentiate selection - a profitable strategy under those conditions would be to sell any old crap and keep costs down.

Second, "learning how to optimize your beer selection to exceed customer expectations can differentiate you from your competitors" is incoherent: there is no Nash strategy to such a game (cf Schelling’s Strategy of Conflict), it’s an Arms Race. Possibly a preemptive strike on your customers might do the job, although by the looks of some of them, you might expect massive retaliation.

Thirdly, I came in here to make a stupid second order conditions joke and this guff is too weak a target even for that.

Shame. Shame.