Lagunitas’ Tony McGee gives Sweetwater the 420 dispute "win"

Reads 3092 • Replies 33 • Started Thursday, July 11, 2013 10:03:27 AM CT

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joet
admin
beers 2662 º places 110 º 10:03 Thu 7/11/2013

Now that 6 and 9 are both taken, Sweetwater is adamantly claiming four hundred twenty.

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Lagunitas Brewing is dropping any future use of the term “420,” a well-known code phrase for marijuana, on its labels after an Atlanta brewery claimed a federal trademark on the number.

Lagunitas Founder Tony Magee announced the change via his colorful, stream-of-consciousness Twitter feed earlier this week.

“Good news is, I’ll let ya have the 420 thing,” he wrote, addressing Freddy Bensch, founder of Sweetwater Brewing Company. “Is that a win?”

Magee said he received a letter demanding the change on Monday and expressed irritation, going so far as to call Bensch “a dweeb” for not having called in person to discuss the issue.

Bensch declined to comment on the dispute Wednesday, saying in a written statement, “It’s not our style to discuss these issues publicly.”

More here:
http://www.petaluma360.com/article/20130711/COMMUNITY/130719935/-1/community

 
drowland
beers 9066 º places 286 º 10:08 Thu 7/11/2013

That Twitter stream was pretty entertaining

 
joet
admin
beers 2662 º places 110 º 10:08 Thu 7/11/2013

Should we take 833? As in R8B33R?

 
DietPepsican
beers 1589 º places 63 º 10:10 Thu 7/11/2013

R8PB33R?

 
joet
admin
beers 2662 º places 110 º 10:23 Thu 7/11/2013

And please no R8 B33R

 
DYCSoccer17
beers 3708 º places 336 º 10:24 Thu 7/11/2013

Really funny on Tony’s part, seeing he called out Knee Deep Brewing on twitter a few months ago for using a label that looks a little like his...what goes around comes around...

 
3fourths
beers 9358 º places 1569 º 10:36 Thu 7/11/2013

Originally posted by DYCSoccer17
Really funny on Tony’s part, seeing he called out Knee Deep Brewing on twitter a few months ago for using a label that looks a little like his...what goes around comes around...


there’s more to it than simply "calling out" Knee Deep, if you care to read.

http://beerpulse.com/2012/11/twitter-reacts-to-ipagate-did-knee-deep-copy-lagunitas-ipa-label/

 
joet
admin
beers 2662 º places 110 º 10:52 Thu 7/11/2013

Originally posted by DYCSoccer17
Really funny on Tony’s part, seeing he called out Knee Deep Brewing on twitter a few months ago for using a label that looks a little like his...what goes around comes around...


Calling out a nearby newcomer on a near identical label for the exact same kind of beer is quite different than someone generally claiming the number 420 used on anything -- beer, brewer, events, descriptions -- for any beer-related product marketed in the States.

Not to mention the cease and desist came in a letter without a phone call or any more casual attempt at negotiation.


Of course brewers have a right to protect their brands. Things only get stupid when

1) The brewer’s claim is outlandish in scope

2) They proceed in an overly aggressive fashion

 
mnmike
beers 1091 º places 33 º 12:03 Thu 7/11/2013

At least it was a demand letter and not just serving them with a lawsuit...

 
Cletus
beers 6368 º places 233 º 12:05 Thu 7/11/2013

Yet another reason I love Lagunitas.

 
finn1918
beers 238 º places 12 º 13:19 Thu 7/11/2013

Yet another reason I am tired of this petty bickering.

It really shatters the image these brewers have built as laid-back and fun.