Undercapitalization of Craft Beer Sales Force

Reads 1435 • Replies 11 • Started Friday, January 6, 2017 6:27:12 AM CT

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beers 1783 º places 19 º 09:41 Mon 2/20/2017

I spent four years trying to get a prominent national brewery to add a local sales rep...they desperately needed one here. They had one rep covering all of Texas, as if it was Rhode Island or something. Texas needs a minimum of three sales reps -- Houston, Austin/SA, and Dallas. If you aren’t going to make that investment, don’t bother with the state.