Westbrook Citrus Ninja Exchange

Reads 674 • Replies 3 • Started Monday, January 12, 2015 10:20:03 PM CT

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Message GT P beers 10001 º places 672 º 22:20 Mon 1/12/2015 Hey All, This beer is split by vintage year, however I do not see the reasoning behind this. The beer has the same label each year and the vintage year is not prominent on the label. Moreover, it is the same beer each year, a Double IPA with grapefruit zest. Yes, maybe the hop varietals change each year, but the marketing intent is not there in my opinion. http://www.ratebeer.com/beer/westbrook-citrus-ninja-exchange-2011/154976/ http://www.ratebeer.com/beer/westbrook-citrus-ninja-exchange-2012/183438/ http://www.ratebeer.com/beer/westbrook-citrus-ninja-exchange-2013/228672/ http://www.ratebeer.com/beer/westbrook-citrus-ninja-exchange-2014/278282/ Anyone have additional information?
Message burg326 beers 5872 º 10:53 Wed 1/21/2015 If the hops change does it not make it a new beer? All the SMASH beers then should be lumped together then too right? If only hops change.
Message GT P beers 10001 º places 672 º 12:12 Wed 1/21/2015 Originally posted by burg326 If the hops change does it not make it a new beer? All the SMASH beers then should be lumped together then too right? If only hops change. More complicated than that. If the brewery doesn’t market the beer as distinct by vintage, then there’s no split by vintage. If they do market as distinct by vintage, then the beer recipe must also physically be different and that difference must be made clear. For citrus ninja, even if the hops changed each year, it isn’t clear about that on the label and the beers don’t have the vintage on the label. So separating these by vintage is not correct. Brewers tweak recipes monthly perhaps, but keep the beer name the same. We don’t make new entries for new recipe tweaks unless the brewer makes a concerted effort to market the new recipe as new. For instance, Green Flash West Coast IPA.
Message GT P beers 10001 º places 672 º 13:28 Wed 1/21/2015 2011 and 2012 recipe wise are distinct, but 2012 vs 2013 vs 2014 have no such clear distinction.

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