Why do customers do this?

Reads 8375 • Replies 78 • Started Friday, February 17, 2012 6:46:17 PM CT

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drowland
beers 9184 º places 292 º 18:46 Fri 2/17/2012

I’ve worked beer retail for several years now and I constantly see customers do this:

1) Take out six pack from cooler
2) Grab six pack behind it
3) Replace first six pack

Why?

Most are average, non-beer savvy customers... I don’t think they’re worried about the beer being light-struck, but it’s a possibility... so what?

Do they think it’s colder?
Do they think it’s fresher?

I would ask, but I don’t want to be a dick. Not that I’d be a dick to ask, but I fear that they’d give me their response and I would feel obligated to tell them they’re wrong.

What do we think?

 
obguthr
beers 6826 º places 22 º 18:49 Fri 2/17/2012

Take it as a compliment. They believe you are rotating your product, as you should, but they want the freshies in the back. If you aren’t diligent with rotating your product, the joke is on them.

 
Avenuepub
places 10 º 22:49 Fri 2/17/2012

They think it’s less light exposed.

 
joet
admin
beers 2675 º places 111 º 00:14 Sat 2/18/2012

Some of us develop these consumer habits and apply them to everything. "Yeah, I like this car, but not *this* one. Do you have a fresh one with close to no miles on it?"

 
ALLOVATE
beers 3087 º places 110 º 00:21 Sat 2/18/2012

Nah, Mr Joe average doesn’t know or care about the effect of UV on beer. They either think the beer is fresher or more chilled.

I remember guys unstacking whole slabs of beer to get the one on the bottom and me sitting back laughing knowing I had just put them in the chiller off the pallet warm.

Just play on it and push a few sixers back behind a few freshies and see if they notice. Or even place a few older warm six packs behind some chilled on a busy night just for shits and giggles!

 
joet
admin
beers 2675 º places 111 º 00:30 Sat 2/18/2012

It’s easy for smart people to be totally amused by retail environments. We primates are an entertaining lot in acquisition mode.

 
GT
beers 10017 º places 672 º 00:36 Sat 2/18/2012

I’ll admit to pulling bombers in a fridge from the back. I guess superstition that it’s less light struck and less handled. But probably doesn’t matter. Just a habit.

 
Leighton
beers 22773 º places 1045 º 00:49 Sat 2/18/2012

Because items in the back of a fridge will presumably be colder.

 
stevencon
beers 525 º places 1 º 00:56 Sat 2/18/2012

its funnier when they do that with the liquor

 
77ships
beers 11481 º places 263 º 00:59 Sat 2/18/2012

I admit to doing this, habit spilling over from shopping habits, I don’t want the lettuce that everyone has touched before me, 15 people before me have picked it up and put it back. Sometimes same with beer. Plus often some of the stuff in the back will have a further freshness date – matters with yoghurt & some beer styles. Hope that explains that, sorry if its driving shop keepers insane.

 
Fratto
beers 2845 º 01:47 Sat 2/18/2012

People do this with milk all the time as well. I don’t get it.