Stopped here on a recent weekend getway with the family. Made the quick 10 minute drive and found this place right off the highway. Popped in and found the selection to be equivilent to most low-end BevMo’s, carry the usual array of easy to find CA micros, Belgian, German and UK stuff too. I went there on a weekend and the cashier was relatively unhelpful for any questions. Decent selection though and worth a stop if you are passing thru just to see if there’s anything there you can find.
Moderate selection in terms of size, but good beers available. Good balance of German, Belgian, and American micros. Some local stuff, the usual Stone, Lagunitas, Bear Republic, Firestone, etc. Nothing super "walesbro", though. All around a good store and pretty friendly atmosphere.
Pretty close to highway one. Spotted while on way to Trader Joe’s. Place has all your standard stuff and a little more. Found a few unique offerings and cool local stuff. Prices are good. They sell singles. 16oz cans from Uncommon Brewery, a local brewery are $2.25.
This place is interesting. Located in an unassuming shopping center it’s got some neat stuff in there. I guess that’s how all the best liquor stores are. The beer selection wasnt huge but it was good. Plenty of imports, locals, and larger CA breweries.
The service was very friendly but as usual I didnt really want any help while browsing. Prices were about on par with other liquor stores, so no crazy deals here but they dont over charge either.
Easy location to get in and out. Stock is fresh and well cared for. Nice selection of bottles a number not well distributed in Santa Cruz area with among the lowest prices in town.
fidel (114) Livermore, California | October 25, 2009| Updated November 23, 2009
Right off hwy 1. The guy that helped me knew his stuff very well. When asking a question about a pricey beer, he was honest and discoraged me from making a specific purchase, because it wasn’t as good as a similar beer I was already getting. I am not in the area very often but will make my way back for sure.
SamGamgee (182) down the whirlpool, California | December 24, 2008| Updated August 18, 2009
To paraphrase other reviewers, 41st has the best selection in Santa Cruz. I was a little worried that the new bevmo that just went in a couple blocks down the street was going to make 41st irrelevant, but it still has a much better selection of Belgian British, and German beers, which are all sold in singles for the most part. Not as many american craft varieties, but plenty of stuff that bevmo does not have, including more local stuff (Uncommon Brewers). Many beers are sold as singles for just a small mark-up, which bevmo does not do at all. Just recently, Brewdog*s lineup is available including the paradox series, though theyre not cheap. They also have a nice selection of lambic for those so inclined.
UPDATE: Persistence pays off. Show them how enthusiastic you are about beer, and they will help you out. Lower prices than Bevmo. Love the glassware selection. I’m a sucker for that shit.
illidurit (20) San Francisco, California | January 27, 2008| Updated April 25, 2009
41st Avenue Liquors is nestled in a huge brick facade just west of the highway.
The selection is easily the best in the area and beyond. There are big cooler doors straight towards the back of the store that contain lots of US micros with a focus on west coast stuff, especially northern California. Drake’s, Moylan’s, Bear Republic, and Lagunitas all have several offerings here. Another cooler door is devoted to Belgians, including St Bernardus, Rochefort, Westmalle, Fantome, DuPont, and many more. They also carry a nice German and British selection in the coolers. If you turn around from the wall of refrigerated beer, there’s a low series of shelves that contain many more rare and unique beers. Featured here are Cantillon, Girardin, hard-to-find Allagash, Rogue XS series, etc. Stone now distributes here and there are several of their offerings carried here.
I used to drive by this place all the time when I used to live in the area. It has a nice radius brick façade with adjoining dry cleaners. The coolers house three doors of west coast and local offerings with the majority being singles. Another two or so doors have US craft brews and beyond. The opposite low shelf has lots of Belgian and other European offerings. I saw some Cantillon and the un blended Lambic sour bomb Iris from 2004. Surprisingly wide selection. I will stop by next time I’m in the area.