Freddy is the KING! I’m so happy to have discovered Beverages 4 Less. Definitely one of the best beer stores in San Diego (if not the best!). Freddy puts customer service first and image 2nd. Looking for a hard to find beer? Freddy will do his best to find it for you. I was in the other day looking for the 2008 GG batch of Flying Dog Double Dog. In a second he made a phone call and had it in stock the very next day! He has some hidden gems tucked away so it’s worth the trip! For instance I was able to score a Port Brewing Serpents Stout a few months ago. Everyone else was sold out. Not Freddy! Pliny The Elder? Other locations here in San Diego are sold out. Not Freddy!
Hophead22 (60) Redlands, by way of Wisconsin,, California | August 30, 2008
Freddy was very happy to talk beer with us and very enthusiastic and proud of his store. Great selection, very good prices as well (dropped $300). He even hooked us up with a few beers from the back that were totally awsome. He took my phone number even so he could let me know what special release beers he would be getting in, great place and an even better owner.
SP23 (3) Jurupa Valley, California | August 23, 2008| Updated March 15, 2012
I am on to Freddy now. Updated rating. I was very young in my craft beer journey and naive when I first rated this place.
My first stop in Freddy’s place and he rewarded me with a back room bottle of ’06 Decadence. Great selection. Knowledgeable, well-connected owner/GM. Black Butte XX, two bottle limit. Many bottles of Gift of the Magi.
I went into this store for the first time tonight and I was taken aback by the warm reception and professionalism of the staff. The store is immaculate and very well stocked with a wide and sometimes unusual range of high quality beer, wine and spirits. Freddie, the owner is an enthusiast and a real character and i fully recommend a visit. Prices are very competitive and the all the staff are friendly and helpful. Iwill be making this my store of choice in the future!
For East County, this store is definitely in the top 5 for selection of beer. I heard this place is one of only 2 places in East County to carry the full line of Apline beers. The owner told me today that on Monday, Maharaja (10% alc) will be available. I’ll be back! I grabbed some Avery New World Porter and V-Saison today! Cheers.
mjg74 (61) La Mesa, California | February 11, 2008| Updated February 12, 2008
Strip mall liquor store off of a busy street. Friendly owner. Tons of beers. Good quality stuff. Reasonable prices. Lots of local stuff. Some stuff I haven’t seen around town. Four Lightning brews. Alot of Alpine too. Cooler is full of stuff, but there is also alot of beer out on the floor. I would guess that there are at least 250 different beers.
StefanSD (57) Ouray, Colorado | February 1, 2008| Updated July 2, 2011
A nice little liquor store, the owner (Freddy) seems to be very adept at getting his hands on rare beers. I love the personalized service I get here, this is the top spot in SD to get great beer. Recently Freddy started having Homebrew tasting at this place on Friday’s at 4-6pm, he always breaks out a few other interesting brews and shares them with the group. Very generous. Overall: I really like this find, and its the closest to my house of all the good stores.
toncatcher (2) Santee - SAN DIEGO, California | January 28, 2008| Updated November 6, 2009
Freddy, the owner is always looking to add new craft beers to his already great selection. He recently had Abyss and Firestone 11. Damn, missed out on the FW!11. Others you can expect to find, stone, Lost Abbey/Pizza Port, Alesmith, Avery. He usually has Duchess and Old Rasputin. Overall a nice selection. Stopped by today and Freddy opened a bottle of Consecration and a Speedway because someone wanted to try it. Pretty cool.
Naven (110) Poway, California | January 28, 2008| Updated February 2, 2009
Pretty decent selection in this little liquor store, but be careful, the owners realize the whole rare beer/Ebay connection and will randomly hike the prices way up when they get rare beers in. OK if your in the area, but drive a little and you’ll be rewarded.
EDIT: I have since visited this place several times and have been consistently surprised about how great the selection has become. The owner, Freddie, is sarcastic as all get out, but once you understand that and play along with it, it’s all good.
Two brothers own this and Windy-City liquor. Windy City has better selection, but both places are good place to stop on the way to Alpine. One on the way up, and the other on the way back. They have 2004 Samiclaus, and great selection of locals.