Boston Beer Company’s strategy is to make good, accessible beer and to educate and thus convert the swill drinkers, this tour did a fantastic job of that. The free tour was highly entertaining and interactive with a knowledgable and personable host. I’ve heard how beer is made probably a thousand times by now, but it was described in a fun and entertaining way on the tour. The tour ends in a large tasting room and everyone gets three samples of beer. We had a Boston Lager, Summer Ale and an Independence IPA. I highly reccomend coming here as a fun, touristy thing to do. It is also free.
Pretty standard brewery tour with the emphasis on "fun". That involved the tour guide attempting to get everyone to whoop and holler "spontaneously" as loud as possible every time she used the phrase "free beer". Three free samples and a free small glass after the tour. It saved me hunting around for the Boston Brick Red but the other two were just the standard lager and the Octoberfest, which was the current seasonal so available pretty much everywhere anyway. I think they are changing they licensing conditions as the 3 newly released specials (which was what I was there for really) were on sale in the shop (but nothing else). A somewhat obligatory visit in Boston but you will most likely not miss anything too essential if you skip it.
Definitely worth a visit. Decent tour, but it’s not the main facilities. They use this more as a testing facility for new releases -- and guess what? They are going to test it on you. Expect to try some Sam Adams variety you’ve probably never had before. They usually try it out here before deciding whether or not to release it.
We really enjoyed the tour here, and bonus, it is free. We went on the first tour of the morning, and didn’t have to deal with any of the crowd related issues mentioned by others. The little museum type area where you wait has some cool stuff to check out. The tour itself is fairly standard, but we had a friendly and entertaining guide. They only make one-offs, experimentals, and barrel room stuff here pretty much, so there’s no bottling line or anything. Our tasting was 3 pours, Sam, Sam Summer, and a one-off I hadn’t tried before (Independence IPA). Generally I think they try to have one of the 3 be a one-off like that. The gift shop had some of the barrel room beers for $10/750, so not a bad price at all. Also, if you take your ticket to Doyle’s and buy a Sam Adams beer you can get a free one of their Sam Adams glasses.
Toured on July 4th, 2014. A brief tour, loud and noisy with large groups. Staff was friendly. Very short tour. They do offer the chance to taste different varieties of malt which was unusual. Small tasting with three different beers. I had the Oyster stout, which was new to me. I am glad I did it once. Beer and very expensive souvenirs for sale at the end of the tour.
Got there at noon, when the website said the tours started - stood around for a while with some other people and was eventually told the tours wouldn’t start until one - got lunch at quaint local place - came back - tour did not start until 1:45 - - stood around in a room for 45 minutes - no tasting room or bar area to hang out in while you wait for a tour (you pretty much stand around with your thumb up your butt - some hospitality) tour guide showed us the brewery (one room) and explained how beer was made (which, of course, I already knew) - tour guide brought us into tasting room and treated us like crap while we tasted fairly standard SA products (although they do taste much better fresh at the brewery) - got to try an experimental beer (a helles which one person in attendance said tasted like it had been in the trunk of his camaro for three weeks - he kind of nailed it) - overall really lame - I expected more from such a well-known brewery.
Stopped by for the tour which lasted about an hour. Typical tour, not too exciting, tasting room the highlight. Staff was very friendly. Felt like I needed to visit Samuel Adams. Did get a free tasting glass.
I think we were quite lucky with our guide through this tour, we was a good presenter, knowing what he was talking about and quite funny too. The beers served at the end of the tour were not the most interesting, but hey, it was all for free. Got a chance to buy growlers and four different special releases at the shop afterwards, so that helped. A good use of time.