kermis (551) The Hague / Amsterdam , Netherlands | July 18, 2016
Of course it’s not a craft beer destination. It’s a tourist tour of the old brewery giving the history of Heineken and of course a couple of beers. It’s a decent enough tour, no complaints. Just not a Ratebeer destination nowadays.
Visited on my first year in the Netherlands with my now wife. Heineken was my favorite beer back then so I was pretty excited. We enjoyed the tour and the ice cold Heineken, which by the way tasted pretty fresh and much better than the bottled version ( the Heineken brewed in the Netherlands I never really liked, the one I was drinking in Greece is the one that was my favourite). After a while though it gets tiring to hear how Heineken is the best brewery etc, but we had a nice day all in all.
This was only a few blocks from my hotel so thought I would drop in. A tourist site for sure. I saw many places advertising the "Heinekien Experience". For 16 or 18 Euros (depending on where you purchase tickets), you get a tour of the brewery, three beers, and a glass. Oh, the brewery doesn’t really brew anymore. Not worth the price of admission.
Visited a couple of times in my student days. Loved it then, because entry was only €1,- (not €10, like it is now), and drinking was free after the tour. Unlimited Heineken for an hour or so, if you were lucky enough. Nowadays, tour is as said no longer free, drinking is limited to 3 beers, tour is no longer guided I think. However, nice touristy experience, nice to see the history of Hollands largest brewer. The brewery itself has not been active for a long time though.
I don’t think we were even looking for this place actively but on the way back from a frustrating and (hilariously) disgusting stop at ‘t IJ we happened across this on the way back into town. It’s a very large facility easily visible from the main road. Inside is actually pretty cool. They do lots and lots of tours. At the end of that tour is a tasting in a nice lounge area that you can see from the gift shop but you aren’t permitted to enter unless you end up there with the tour. We opted to scroll past the tour as our desire to drink Amstel and Heineken at the source wasn’t that great. Instead we looked around the gift shop at the amazing amount of Heineken branded crap available including some rebadged bottles but also plenty of non-beer things. Prices were understandably high as this is tourist-gouging central. In retrospect I suppose I’d like to see how the brewery works considering how large it is. Maybe next time, if there is a next time.