This place just feels like somewhere you’re not only supposed to drink beer, but a place you want to drink beer. It’s truly a beer hall in pretty much every sense of the word, it could easily be the setting of a medieval feast, or a farmer’s "hoe down." The staff is great, very passionate about beer, very knowledgeable about beer, they just seem to fully enjoy their jobs. Excellent selection too, pretty much every Lakefront Beer you could want (within season) is available. The only downside is I wish they would’ve had a better glassware selection - they do sell glass boots and oversized steins along with the standard shaker, but I wouldn’t really foresee drinking out of said boot or stein; they’re more novelty items. $5 pints, $8 for a flight of 5 samples ... pretty good by midwest urban standards. The tour is excellent, but I personally just like the taproom aspect. I noticed during my most recent visit they serve food too (when did that start?) but I have not sampled their fare yet.
Cool tour. Make a reservation for a tour time of you’re smart. Very large ballroom seating area loaded with tables. 2 very overwhelmed bartenders and tap stations. This place is pretty much always packed, but somehow there’s always room. Adequate selection. Good Milwaukee atmosphere.
DuffMan (335) the land of bitumen, beef & beer, Alberta | November 12, 2013
Spacious, open warehouse concept bar. The brewery tour really is the star attraction here, funny, informative, interactive, and fun. 6-8 taps to choose from afterward, select bottles as well. I wasn’t even aware they served food?
Awesome place! Absolutely great service. The guy showed us the old brewery building and told us about the beers. It was too early for a real ($7) tour but we got what we wanted. Absolutely great place to visit.
Beautiful warehouse location by the Milwaukee river. Joined a packed afternoon tour that turned out to be more of a walking standup comedy show (incl. variety singalong and raunchy gay vaudeville impersonation of how yeast reproduces) with matching house beers (decent to tasty), flowed into an pre-bar counter area with one-offs and stayed for FRI fish fry (a pedestrian fry-up with whitefish being the only real fish option) made surreal by a blaring two-man Polish polka band meant to sound German. Glad we had those 10+ pints first and were in excellent native American company to make that experience complete.
Went on a tour on a Saturday afternoon in February. Tour guide was fun - you can tell they’ve been doing tours a long time and they add in stuff to make it fun even for people who have been on a lot of brewery tours in the past. And if you go on the tour you can get a sample of a beer that isn’t available in the tap room (usually something more limited release). However, none of the beers really impressed me and the selection in the taproom is pretty limited. Fair prices on their bottled limited releases in the gift shop.
Visited on a Friday afternoon in July and there was a 2-hour wait until the next available tour, so we opted out. Thankfully, you can still enjoy a beer or 6, which we did. Interesting location in an old warehouse-like location on the river. Cavernous ball room for a tasting bar. Decent enough. Wish they had more than 5 of their beers on tap; a few others were available in their small gift shop. (Brewery #615)
A great way to spend a couple of hours. The tour guides are fun and funny. More about drinking beer than making beer. $7.00 gets you 4 samples and a pint glass to take home. DONT use all of your tokens before the tour starts, they offer a wider variety of refills during the tour, on the brewery floor, than in the greeting area. A great way to spend a few hours.
Just went on the tour and it was a rather good one compared to most other brewery tours I have been on. Nice big tasting room. 5 of their beers on tap plus a bunch more in bottles behind the bar. Gift shop has lots of options. Worth the $7 for the tour.
I’d probably give this place a better rating if I had done the tour. Everyone seems to rave about it, so I’ll have to carve out some time to do it one day. The staff is very friendly and extremely patient. I should probably check out some other breweries in Milwaukee, because I might have given this a higher rating if I had something to compare it to.