A good beer store strategically located right next to highway 287. New-Jersey is a nice state for beer shopping squeezed in-between two other nice states for beer shopping (PA, NY). In most other states this would be an amazing beer selection, but in New-Jersey this one is only slightly above average. Medium-large in size, about 75% American micros and 25% imports. All the Flying Fish, Schafly, Terrapin, some very limited Cricket Hill, etc, etc. Impersonal service, good prices. There are a few better beer stores in NJ (Oak Tree comes to mind) but for the beer geek traveling along the 287 this is a canít miss, literally next to the highway, a 1 minute detour.
Good beer selection...itís a shame I had the worst customer service experience here of any craft beer store I have ever visited. Iím a 23-year-old beer enthusiast and touring musician, and I actively search out the good stores in every town we come through on tour. Iíve stopped at the Liquor Outlet in Boonton several times before, but due to the rudeness with which I was treated by their staff today, they have lost my business forever.
This time, some members of my band were under the age of 21 -- but seeing as I was the only one interested in craft beer anyway, they didnít mind waiting in the van while I perused the selection in Liquor Outlet for my personal consumption. After about 30 minutes of scrutinizing the Belgian section, I finally selected three rare bottles which I had never seen before. When I brought them up to the front to check out, they asked to see the IDs of the other 3 guys waiting in my van. When I explained that they were underage but this purchase was for my private enjoyment, I received accusing looks and an apathetic response from each of the two cashiers and the manager. Definitely could have done without that. Of course, Iíve heard of this store policy before...but could they have said something before I wasted 30 minutes examining their stock? And I would have understood the suspicion if I was purchasing three 1.75 liter bottles of low-quality hard liquor, but three bombers of rare/expensive craft beer? Seriously??
I was treated like a lying, conniving miscreant instead of the loyal, enthusiastic customer I truly was. I understand they are trying to be a responsible liquor retailer, but their execution of this policy today was nothing short of disrespectful and insulting.
PRBeer (657) Parsippany, New Jersey | January 6, 2013| Updated February 8, 2014
Best beer store in North Jersey without a doubt. Nothing else comes close! Their "wall of beer" with laminated information cards for each beer is a great touch. The people are friendly and they are always asking if they can help you. The wine selection and prices are great too.
A nice selection of 750 ml and 22 oz bottles. Nice range of local beer to include a nice size cooler for cold beer to go. A very easy on - easy off from route 287. Somewhat decent prices, nothing to high or outrageous. Also a good range of styles. The staff was very friendly and two cute girls working the register. When I travel past this way to visit family, I will be stopping here again.
I stopped in Liquor Outlet Wine Cellar for the first time today. Iíve passed it many times but didnít realize it had such a killer beer selection. Unreal, I didnít have a lot of time, I was in there maybe 20 minutes but I didnít even scratch the surface. I picked up some Ballast Point Sculpin IPA, Mikkeller Beer Geek Breakfast, Guiness FES, Founders Breakfast Stout, Brooklyn Choc Stout and a Rochefort #6. I could have picked out so many more but I had to draw a line for today. There had all the locals. Even had Bear Republic and the Bruery from Cali. All the Stone beers of course except I didnít see any Verticals. All beers can be bought single even if only found in 6 packs. Many cold beers in back as well. I live about 30 min away so Iíll be back.
To date, this is the largest craft beer selection that I have seen. Regarding service, I asked if they had a beer available and when they realized that they didnít, they took my number in case they were able to find it. As for value, I think they were fair. Overall, I like the selection and the proximity to my office, so this is now my go-to place.
Chalsk (41) North Caldwell, New Jersey | April 15, 2010| Updated April 28, 2010
Very nice place. Have some hard to finds from time to time. Definitely legit for craft and belgian. Had SN Fritz and Ken when many others did not.