This is and has been my st visited brewery ever! It’s not just because I live a short little 3 hour jaunt away either. The beer they sell is the best I have to local craft beer because the border of Wisconsin is about a hour away. The decoration is great and soothing as you look at the brewing process. Although I do want to go accross the gates and into the fermenting/bottling/kegging/recieving they are put on camara for you. If you look you can even see the brewer at work, I said"Hey" to him one time...without breaking his stride he said, "Hey" and kept walking to his desk. Nobody else noticed as they were taking the tour...you take the tour anit goes right by his office. You can purchase a $3 tasting glass and get 3 samples out of a selection between 3-5 different kinds of their beer.
Stoped by this place cause I was in the area. The tour is self-guided, and is pretty informative. It’s a little more detailed compared to other brewery tours. The gift shop has all of their current beer offerings and lots of glasses and shirts. The prices for the gift shop beer is pretty high. The Belgian Red is about $1-1.50 more per bottle than at other places in the area. Still a good place, and a recommended stop in New Glarus.
Have managed to come here four times in the last year, even dragging my family along that for the most part couldn’t care less. They have self guided tours, and as you walk through everything about the place seems new. As shigadeyo stated, they broke ground on their new brewery back in August ’06, so this place will be where Dan tinkers and experiments in the future. Depending on what day you go, they hav e a tasting of four or so beers, usually the Belgian Red or Rasp Tart being one of them. They don’t taste their Unpluggeds, and it ends up costing about $4 and you get to keep a glorified shot glass. The first time I came Dan was working in the micro lab and I got to take a picture. The girls in the gift shop don’t always know everything about everything, but they will (if able) check it out and ask the higher ups questions you may have. Last week when I ventured up there to pick up the Unplugged Quad they happened to be out of it in the gift shop. The girl in the gift shop called Deb Carey at home and told her to let me get whatever I wanted. I wandered to the back past all the stainless steel fermenters to the storage and got my extra case! Totally awesome.
Have been here three times and am not pleased as the tour was quite fast the one time we stopped there. The second time we took a self guided tour and that seemed better. All three times we walked out with a shirt, mug or some other knick knack. A must do if your in New Glarus
I had the privilege of visiting the original New Glarus Brewery on 11/11/2006 (they are in the process of building a newer and bigger one). The brewery is beautiful. They have a self-guided tour that allows you to walk through and see a lot of the brewery including the kettles (beautiful copper), bottling line (very modern), and aging room (HUGE wooden barrels). Warning: The self-guided audio tour takes 2.5 hours if you listen to everything! There is tons of interesting and good information in the tour, but unfortunately we just didn’t have time to listed to it all! The tasting included three beers (Yokel, Copper Kettle Weiss, Raspberry Tart) and a tasting glass that you get to keep. There is also a nice gift shop to buy all sorts of New Glarus paraphenalia as well as their current brew offerings. This was well worth the trip!
This was my second visit to the brewery. The first time was about a year after they opened. What a change. I did the self guided audio tour. It took about an hour or so and was pretty cool. The antique copper brewing equipment they had shipped over from Germany is an amazing sight to see. There were samples at the end, 4 for $3.50ish, and on my tour the raspberry tart was from a keg. Great tour, and a very neat little town if you feel like exploring afterward.
TheEnemy (44) Chicago, | February 18, 2006| Updated February 19, 2006
This place is a real class act. They have a nice self-guided tour complete with hand-held listening device, a well-stocked gift shop with oodles of New Glarus varieties (though, as others have noted, it’s mostly stuff widely available in area retail stores since their specialty stuff sells out quickly), plus other schwag like shirts, hats, glasses, little stress-relieving squeezable-foam cows, etc. One can’t help but notice how slick and tidy the place is, from shop to production floor to the office space, even the hallways and bathrooms. And it’s all on display too -- even the research and microbiology labs. Only complaint is that the tastings should be more inclusive. $3.50 ought to buy more than a couple sips each of three sampled varieties -- and you don’t even get to choose which three -- especially when the shelves are stocked with a dozen different beers. Definitely worth a visit.