I have been here a few times now and I always look forward to going back. The brewery itself is stunning and the beer here is my favorite of all time. I have never been on a hard hat tour but the self guided tours are nice. They have an ok beer selection on site but I wish they had more rarities as well. The gift shop is nice and the beer garden is amazing in the summertime.
GT (672) San Diego, California | November 30, 2015
In summary, this is how Disney World would make a brewery.
It is immaculate, stunningly large and spotlessly clean. There are information placards around for self-guided tours. They have the most pristine brewing facility I have ever seen in over 250 breweries and brewpubs visited around the world. The copper kettles on display are beautiful and fully functional.
NG is split into multiple sections among its grounds. First, there is the actual bottle shop where you can buy bottles to go - a lot of them. Cases and cases of their core and seasonal brands. Plus, a hefty number of their fruit beers in 750mL bottles and, if you are lucky, 500mL bottles of their limited releases. Prices are super reasonable. Staff is very nice.
There is then a more touristy gift shop that looks straight out of Disney. Lots of glassware, shirts, breweriana, and even cheese.
The real "meat" of the NG experience is the courtyard where you have to first wait in line to get your glass and ticket for a beer. Once you pay for your glass and ticket, you have to stand in a second line to get your full pour of beer. The price seems higher, but you get to keep your glass, which is a very nice logo’ed, custom pilsner flute.
The facility overall looks like a Little Switzerland from Disney’s Epcot or a village from Magic Kingdom. That isn’t to say it is corny, it just looks too perfect for a brewery. In stark contrast, our visit to Madison’s Capital Brewery that next day, and it was filthy.
JK (423) St. Louis Park, Minnesota | August 22, 2015
Visited Friday afternoon before Great Taste. This was my first time here and I did not realize how big New Glarus brewing was. This is a large industrial operation, and the brewery is open to wander through. The outside area is very nice, in the cross of a Swiss village and ruins of a medieval abbey. Terraces and views in several directions. Only four or five beers on, so there is not much selection. Musicians blowing the horns than mountain folk might have used to communicate hundreds of years ago was fun. No food available, given how packed this place is, a simple bratwurst and pretzel stand would be a goldmine. Lots of fun.
A beautiful brewery on top of a hill overlooking the town. A bavarian themed brewery with a large beer garten, and indoor drinking space as well as a gift shop and a separate bottle shop. Service is always great and friendly. Happy to talk beer too! Always a good number of beers available on tap and in bottles. Prices a great and they have a vendor come in with a pizza oven for food sometimes. A world class brewery!
This is a massive place on a hilltop that dominates the small town beneath it. You pass the old NG brewery on the left as you approach the new brewery, and sours are still brewed at the old facility. The new place has tons of parking, once you navigate the windy road up the hill. Many buildings, each with different functions, so it’s worth poking your head into each one that doesn’t have a "brewers only" sign. You can stroll around the brewery itself, large and impressive. There are several stores, but the highlight is a massive multi-level patio out back with multiple tasting areas, tables, and faux abbey ruins. We visited for an R&D release which was not crowded at all. Very well organized, although that system leaves you with multiple bracelets and indelible ink marks. Tasters of three beers was $8. They allow outside bottles and coolers, so tons of folks were sharing bottles among the tables. Earns its nickname as the Disneyland of Breweries, but in a good way.
Although it has a "in the middle of nowhere" reputation, it’s not too hard to find. It’s right off the main road into and out of the town. Coming from the south, the landscape was picturesque even before arriving on the New Glarus Brewing campus / farm. What they did with the driveway was pretty impressive as well - although I could see being terrifying in icy conditions - and very scenic. Parking was ample, the staff was friendly, enthusiastic, and knowledgeable. The gift shop and bottle shop where both abundantly stocked and almost overwhelming. You can basically buy whatever beer they’re currently distributing in bottle form from their bottle shop. The samples are prices in groups of three for $3.50, and they’re pretty healthy 3 oz pours - so you can try everything they have on tap without breaking the bank - although be careful because the food options are limited (although I could’ve bought cheese and sausage from the gift shop now that I think of it). There were nine options on tap when I was there, and they were all available for sale in bottle form, plus a few others that weren’t on tap in the sample room. It definitely had a beer wonderland feel to it - a worthwhile stop for the casual tourist or beer adventurer.
As far as a brewery experience goes (without doing a "hardhat tour", by the way), this place is pretty awesome. They built the production facility with glass walls everywhere, so you can just walk throught the brewery yourself and look at what is going on everywhere. Going there for an event (to buy R and D Peach) was pretty fun too. Plenty of bottle sharing in line, very well organized, and you could enjoy the outdoor "taproom" afterward. I docked them a couple points for food, because they don’t really offer anything, and when they do, it is pretty limited (only pizza when I was there for the R and D Peach release... it was pretty good pizza, though). New Glarus itself is also cool, but small and sort of a one day thing, but there is plenty of cross-promotion between the businesses there, including the brewery. Overall, I really like it (I’ve been there four times already, and I’m sure I’ll be back plenty more).
(Visited 08/2014): New Glarus is located in beautiful farm country outside of Madison. Parking is available in multiple areas.
The brewery is gigantic and is laid out like a famstead, and and offers both guided and self-guided tours. There is a gift shop and bottle shop, as well as a beer garden which offers a gorgeous view of the surrounding area.
The beer selection in the beer garden included 9 selections, with some more common options as well as Strawberry Rhubarb, There And Back, Belgian Red and Moon Man. There is a token-based system for ordering the beers, and the ones I tried were excellent.
Service at the beer tents and in the stores was good. The bottle shop has all the year-round brews plus seasonals and Thumbprint choices.
New Glarus does not serve food.
All in all this place lived up to and in some ways surpassed my expectations, and I would love to go back again.
I love the modern buildings made to look like they were imported from the German countryside. I also love that they put their fermentors into massive buildings made to look like barns. Beer garden area continues to be improved. There is a store near the parking lot - prices are the same or a touch higher than some of the big places in Madison, but you’ll find everything the brewery is currently offering. If you are entering town from the North, be on the lookout for their original brewery (it will be on the left hand side before you reach the little downtown area stoplight). You’ll see the new ’sour cave’ building entrance and their original brewery where they still make their fruit beers and really hoppy beers. There are ’hardhat’ tours available at their original brewery but only on Fridays and they fill up online with reservations really quickly. Tours at the Hilltop Brewery are self-guided, though they often have a staff member stationed somewhere who can answer (some) questions. I really like this place!
Set up to accommodate the throngs of beer geeks that journey there. The beers are good (especially any fruit anything) but the experience came off a little sterile and artificial to me. Of course I had to go and see for myself, but a return trip isn’t likely.
Stopped in about noon on a Sunday and the parking lot was only about a quarter full. Unfortunately, getting there was a bit difficult and required some guess work. The GPS didn’t know the address existed. Fortunately, the route it sent us on made us drive right by the hill it’s located on, so we were able to guess where to turn off. You have to go up a winding road to the top of a hill to get here, but once you are up to the top, it’s a beautiful place. It has an old timey European farmhouse feel to it. Lot’s of stonework and wood on the outside. As you go in, you can hit the tap room, the merchandise room, or the bottle room. I recommend hitting the tap room first, then take the self guided tour of the facility as you drink, and then hit up the merch and then the bottles. The merch store has a lot of fun stuff. I ended up getting a t shirt, some stickers, and a sweet pilsener glass. I could have really loaded up here if money was no object. The self guided tour was fun and I got some cool pictures of the operation. The big copper kettles are really impressive. The bottle shop in the bottom has a lot of their beers to offer. I got about a case of stuff from here. If ever I am passing through here again, I will definitely want to stop back in just to see what’s new.