This place is beautiful. It’s incredibly clean and impressive to look at. The great views and the self-guided tour through this new brewery are a great compliment to a decent selection of some really great beer. It’s a must-visit
Well, it is a beer mecca, and they know it, probably the only thing in the town people actually come from other states to visit. It is super clean, maybe one of the cleanest breweries I’ve ever seen, and they allow self-guided walking tours. The area to hang out is really nice, especially when it’s warm out, which probably isn’t too often. Every employee was super friendly, really helpful, and really seemed to enjoy being there. The selection on draught was decent, a few lagers, the pale, the IIPA, and the raspberry, the bottle shop was even better, with some stuff you can’t find elsewhere. But for the most part you can find everything else cheaper other places in the town and state. It is an incredible place and if you are anywhere near it you should definitely go!
Visited on a Tuesday afternoon in the summer. First thought, wow, this is a beautiful brewery. Massive place, hill top location, overlooking the town of New Glarus. Plenty of parking. Small gift shop. Multi level patio in the back built to resemble a German beer garden. Service was enthusiastic and very well informed. Selection consisted of 8 beers on tap and all were excellent. They also sell beers buy the bottle or mix six in the beer depot. Self guided tour. Overall an amazing place, very clean, knowledgeable and friendly staff, and of course excellent beers. Worth a stop if you are in the area.
jackl (740) Minneapolis, Minnesota | September 18, 2016
Visited during GTMW week for the latest R&D release. Before commenting on the brewery experience I’ll just say that these guys probably run the smoothest beer releases in the country. I was probably 300th in line and had my beer in hand 5 minutes after they started serving customers. The hilltop brewery is a handsome place with sweeping scenic views of the surrounding countryside. There’s a tap room, souvenir shop, and bottle shop for visitors to check out. Beers on tap numbered about 6-8 and included most of the core range in addition to a couple of exclusives. Tall pours of Belgian Red in perfect condition made the drive from Madison worth it. Service was kind and friendly. Overall, this place is a destination brewery for any beer enthusiast. Well worth a long detour.
New review July, 2015: My old review reflects the old brewery, located on the other side of town. The hilltop brewery is a better experience for the beer geek in every way, with a beautiful gift shop and tasting room and just awesome deck with a panoramic view of the valley below. I’ve visited four times in the last three years, most recently twice in the past couple of months to pick up some Zwickel. Obviously for those out of state it’s worth coming for the year-round beers, but even for an in-stater like me there are often these special brewery-only gems. I haven’t taken the tour at this new location yet but I’m sure it’s fairly cool. As some others have mentioned, it would be great if they offered just a little food, but I suppose if they did it would end up encouraging people to stay and making the place more crowded than it already is - sometimes the parking lot is absolutely full, even on weekdays. Anyway, essential.
Original review October, 2006: Did the self-guided tour; would have loved to have gotten one from Dan Carey but I didn’t have a lot of choice as to when I came. It IS a very informative tour, the facility is beautiful and exceptionally clean even for a brewery; I swear you wouldn’t mind eating off of any surface. Very impressed by the gift shop -- they had several different glasses, gift packs, t-shirts, glasses from other breweries (kinda cool) and rubber Holsteins. Yeah the sampler isn’t worth it though if the Raspberry Tart had been from a keg I would’ve had to have sprung for it. Anyway, a good tour for anyone and a must if you love this brewery.
Wow, this place is completely over the top. There must be a ton of money in Spotted Cow, because this place must have cost a small fortune to build. It’s impressive but certainly not the cozy brewery tasting room experience that I enjoy. You have to stand in line to get a tasting glass and wrist bracelet with three tear off charms. You then stand in line with your glass to get it filled at the cost of one of the "charms". It’s efficient I guess, but very impersonal. They had six beers on offer, a coujple of which were pretty mediocre. The beer garden tasting area was very pleasant, offering sweeping fews of the Wisconsin country side. I don’t think I will be back.
I was there Friday(6/10) for the latest R&D release. Meet a lot of great beer enthusiasts there at 6 in the morning. Around 8 am, Deb Carey came around and walked amongst us and spent time talking beer and asking us questions. I saw her here and there for the 6-7 hours I was there. The release was well organized and fun. The brewery is easy to get around and, in the simplest of words, a beer mecca. Great layout, easy to get around, and a beer court that is worth visiting.Can’t wait to go back.
I have been here a few times now and I always look forward to going back. The brewery itself is stunning and the beer here is my favorite of all time. I have never been on a hard hat tour but the self guided tours are nice. They have an ok beer selection on site but I wish they had more rarities as well. The gift shop is nice and the beer garden is amazing in the summertime.
GT (672) San Diego, California | November 30, 2015
In summary, this is how Disney World would make a brewery.
It is immaculate, stunningly large and spotlessly clean. There are information placards around for self-guided tours. They have the most pristine brewing facility I have ever seen in over 250 breweries and brewpubs visited around the world. The copper kettles on display are beautiful and fully functional.
NG is split into multiple sections among its grounds. First, there is the actual bottle shop where you can buy bottles to go - a lot of them. Cases and cases of their core and seasonal brands. Plus, a hefty number of their fruit beers in 750mL bottles and, if you are lucky, 500mL bottles of their limited releases. Prices are super reasonable. Staff is very nice.
There is then a more touristy gift shop that looks straight out of Disney. Lots of glassware, shirts, breweriana, and even cheese.
The real "meat" of the NG experience is the courtyard where you have to first wait in line to get your glass and ticket for a beer. Once you pay for your glass and ticket, you have to stand in a second line to get your full pour of beer. The price seems higher, but you get to keep your glass, which is a very nice logo’ed, custom pilsner flute.
The facility overall looks like a Little Switzerland from Disney’s Epcot or a village from Magic Kingdom. That isn’t to say it is corny, it just looks too perfect for a brewery. In stark contrast, our visit to Madison’s Capital Brewery that next day, and it was filthy.
JK (399) St. Louis Park, Minnesota | August 22, 2015
Visited Friday afternoon before Great Taste. This was my first time here and I did not realize how big New Glarus brewing was. This is a large industrial operation, and the brewery is open to wander through. The outside area is very nice, in the cross of a Swiss village and ruins of a medieval abbey. Terraces and views in several directions. Only four or five beers on, so there is not much selection. Musicians blowing the horns than mountain folk might have used to communicate hundreds of years ago was fun. No food available, given how packed this place is, a simple bratwurst and pretzel stand would be a goldmine. Lots of fun.