I’m a fan of beer, but I love Sprecher soda that much more. Ever since I was a kid I loved their root beer. Once I heard they have unlimited soda refills at their tours I was sold. The tour itself was nothing spectacular, but the reason I went there held true. I had every soda they offered several times.
I’ve been in Milwaukee for 3 years and finally went on the tour this past weekend. I’ve sorta avoided it because I wasn’t a huge fan of their beers. The tour was 5 bucks for normal, or 15 bucks for the "reserve tasting". We did the reserve tasting. The tour was brief and not in depth at all. The tour guide had a very superficial knowledge of brewing, but was very pleasant in demeanor and appearance. The reserve tasting was worth the extra money. You get to try several of their less mass produced beers and some delicious cheese pairings. The guy in that tasting was much more knowledgeable. They have tons of soda and beer, as well as merch for sale as well. Worth checking out, but definitely not as fun as Lakefront .
German themed outer building had singles available of almost any Sprecher or Sprecher contract brewed beer plus a wide variety of sodas. They fill growlers of their beers here as well and a lot of apparel and glassware is sale here as well. I did not take the tour but there were a lot of kids there taking the “soda” version of the tour.
Stopped in for the tour + the reserve tasting. Very cool building, inside and out. Old world feel, mural paintings, and collections of bottles, glasses, and coasters. Extensive gift shop with glassware, clothing, beers, and soda. Employees kind of seem to be just "the help" - my check-in/check-out gal didn’t know what was going on, and had to be told multiple times by her co-workers how to handle certain things. Tour guide was decent but thought he was funnier than he was. Reserve tasting guy was pretty good - seemed to know quite a bit about beer/cheese pairings and why they work or don’t work (however, I think he was mostly going from script, as he wasn’t totally able to field questions). The reserve tasting is well worth it - we got to try 11 beer/cheese pairings for $15 - good deal. At the end of the tour, you get 10% off beer & cheese in the gift shop. They have 15-20 beers available in singles to buy (about $1.60/beer), plus maybe 10 or so sodas (about 85 cents/soda). Cool place.
Stopped in today while up in Milwaukee for the afternoon. Took the brief $5 tour in what was a very clean/neat facility set up to have a "German biergarten" sort of vibe. After which you’re treated to your choice of four out of something like 18 brews on tap to sample along side ten or so different "bottomless" sodas. Our tour guide was very pleasant, but didn’t seem as well prepared as he might have been to answer brewing-related questions. Prices for take-out and merch in the gift shop were super cheap. Only points deducted for knowledge of guide and almost complete lack of bourbon barrel aged offerings in gift shop. Overall, highly recommended way to spend a couple hours of your day.
Tour was good and the guide did a good job. The tasting bar and gift shop areas were nice and contained both clothing items as well as beverages. The tasting bar consisted of four samples of almost everything they had. Ambiance was nice with old neon beer signs on the walls and an old world feel. If you’re in Milwaukee, Sprecher is worth a stop.
Came here today to meet some folks - Surprisingly small but quaint brewery in a residential area - your fairly standard, rushed brewery tour that you could just as well apply to pretty much any brewery if you just removed a sentence here and there - four bucks gets you four beer samples, but even this was rushed - we were given access to a "beer garden" after the tour, but they only have room for one tour group at a time, so we were forced out before most people had a chance to use their four tasting tickets (I drink fairly fast, but even I could only get through two and a half beers) - breweries that do this on their tours truly piss me off - I suppose it didn’t really matter anyway, since there was nothing on tap or for sale that you can’t buy in any liquor store in WI (they did have ten beers on tap, though) - very reasonable prices on the bottled products, though, as well as the growlers (10 bucks with glass, 8 buck refills) - extensive selection of glassware and clothing - it is a decent place, but the organization of their tours with respects to the access to the tasting room really needs work.