Magic beer! Well, ok it’s probably not actually magic, but really if you like turbid New England IPAs and crazy good Stouts, it’s hard to beat. They are always on the grow, currently occasionally offering full pours or rare offerings of bottled or can releases in addition to regular releases. The lines are getting smaller, somehow... and it’s not uncommon to find short or no waits for cans. The new bigger spot in Charlton is well underway, the current spot in Monson is cranking more smoothly than in any recent memory. Solid!
migwell (8) Northampton, Massachusetts | March 13, 2017
Went there last year after hop harvesting season. Waited in a long line to get a bunch of cans (the brewery is medium sized with a huge canning machine, but evidently they simply cannot produce at a volume that allows for much distribution... it all goes out the door!) The 4 beer varieties I bought were very good, but unfiltered hop soups. The friend I went with was unimpressed, annoyed at the lines and didn’t enjoy the beers. For trendistas and aficionados only.
This is a tough one to rate. Like the Trillium location in Boston, you come here to purchase beer to go. That?s it. Unlike Trillium, it?s in the middle of nowhere so parking is free and abundant. I arrived at 4 PM and there were lots of people coming an going, but no line to speak of. They had two canned beers available, including Julius. They did not appear to be filling growlers. Maybe they sold out to the early birds willing to stand in line. It was worth the visit, but I would not go way out my way to visit again.
As everyone knows...amazing beer. Drove 3 hours from north NJ to arrive about 2PM...they opened at 11am...yes I know I was late...but they tell me the lines were very long and I would have had to arrive before opening to get anything. So obviously all out of the cans of Julius (and only allowed 4 can purchases), bottles of Double Shot, and growler fills of Julius, Haze, and Eureka (pick 1). Now normally this would mean I was SOL...because they don’t allow consumption on premises...not even small samples...meaning if you drove an hour or two to get a growler...you’d totally have to guess which one sounded good enough to invest in. But the reason I eked out a (very) minor score is this was (purely by chance) the one day per month the town let’s them have a one day on premise drinking license...which allows you exactly one pint (not 4 flight size tasters or 2 half pints...so you could actually sample their beer and decide whether a trip back was worthwhile). So...6 hour round trip for exactly 1 pint! They would be much better served providing a far better experience for a fewer number of people each day (how about a daily lottery system...picked by random online a week before)...instead...all but a small percentage of regulars that know the drill and live closer get to benefit. I’ve done runs to Waterbury, VT for years to get Heady Topper...so I know a thing or two about dealing with large crowds early in your business life (they always helped you online with when and where to buy beer before the new...and amazing retail brewery opened earlier this year). Visit Allagash in Portland sometime...everyone gets 4 free tasters...and then the chance to buy bottles or growlers. Everyone is in and out fast...even if the line is long it moves fast. I hope they figure this out when they finish the new digs. As another reviewer said...even Hill Farmstead does a better job...and they could certainly improve a lot (I do love Julius though...lol!). It should be noted that there was a nice staff working there. Thankfully the trip and the ride home to NJ was salvaged by a stop at Black Hog (place was packed and I still got a flight of "16" from friendly staff) and the nearby amazing sour place...OEC.
Visited on Thursday, 5/19/2016. Drove from downtown Boston - it took about 90 minutes. Arrived at 3:30pm with the intent of getting there early - opening time was advertised to be 5:00pm. Despite that, 70 people were in front of us. Luckily, they opened up at 4:15 and got the lines moving early. Ended up getting five different types of beer, all of which were awesome. While it does suck to have to wait in line, everyone for the most part seemed pretty happy to be there. Getting growlers filled will take longer than getting cans. Overall, we were there about 2 hours, and there were 100-200 people behind us. As others have mentioned, you cannot drink on the premises. Would definitely return given the quality of the beer, but we are looking forward to the completion of the new facilities.
Warehouse in the middle of nowhere. Parking attendants to help guide with parking. A koi pond outside along with picnic seating for patrons. Beer cannot be opened on premises.
Lines split into a can and growler line with the can moving very quickly. For the growler line expect to wait at least an hour or more. We arrived at 3:30 pm and did not leave to 5:30 pm.
They’re expanding but let’s hope this means the same quality not at the expense of speed.
I think some would say that my rating indicates that I didn’t like the place and that probably isn’t true. The fact that it is in the middle of nowhere can be kinda cute and an adventure, I didn’t mind that. Not sure how I could rate Ambiance any higher, it is literally a place you just you herded in like cattle to make a purchase. I will give them credit for service as they have this thing down to a science and move you through rather quickly. The staff was also friendly. It would be like saying the ambiance of your local DMV is good. Then you can’t drink anything on premise, so after waiting for 45 minutes in 90 degree weather, I would have loved to crack a cold one on their benches, but can’t do that. The selection was below average as there were only 2 things available in cans and one was a limit of 5 cans. I believe there were 3 things available in growler, but only one was different than cans. Of the two beers they had I thought one was really good (Doppleganger) and one was slightly above average (Lights On). Am I glad I went - yes, would I go again - 50/50.
Got here at 8am on a Saturday (first in line). So good here: Incredible beer, basically it doesn’t get better. Not insanely priced either. The bad: Middle of nowhere, limited selection (only a few beers on tap, and a few cans if you’re lucky with limited allotment per person). I wasn’t even excited about going b/c of how inconvenient it seemed. But after trying the beer I’m a convert. It’s 100% worth it. It’s great beer. Unbelievably good. Do it.
Stopped by as a planned bit to our tour of the northeast. This one was a combination of awesome and disappointing. The ambiance inside (the short time you’re in there) is pretty cool. Everyone is laid back, but more of your time is spent outside, waiting. And waiting. We got there an hour before open and were 150 deep. The service for how packed it was was killer. The selection was disappointing. Only one can available, and 4 beers for growler fills, with a total of 3 bottles. That kind of pissed me off. The costs were relatively cheap, and once we got out, it was fine. It would be somewhere I’d go if I lived near by, but that’s about it. At least until they open the new brewpub.
Brasserie intéressante située dans une grange au beau milieu de nulle part. Visitée un samedi après-midi, j’avais quelques appréhension en ce qui a trait aux files d’attentes, mais il n’y avait pratiquement personne au bout de 10 minutes j’avais ce que je voulais. Service efficace et très sympathique, bière excellente et prix tout à fait raisonnable.