Sonoma Cellars

Excellent selection. Has a tasting most Saturday afternoons. Always find something new. Does have tendency to have stale dated beer so watch out....

First visit, today. Classy looking interior, rather upscale - inside a pretty ugly strip mall/big box store area. Not that huge a store but you know you’re home when the first thing your eyes light on, above the checkout counter, is a 3l bottle of St Bernardus ABT 12. Large selection is especially strong on outside-the-Midwest American micros - they had over 25 Evil Twin and over 20 Bruery choices for example. Couple of large Victory bottles I’ve seen nowhere else. Also lots of more obscure local stuff, and a decent little selection of Belgians. Really an amazing place for a town of just 10,000, but the employee I talked to (probably the manager, the only guy there) told me there was a fancy, expensive resort on the other side of the highway. Service very friendly and actually rather knowledgeable. Probably about as good as anything else in Rock or Winnebago counties. Whisky and wine selections looked solid as well though I didn’t have time to look closely.

Great looking shop with some fun things you wont see everywhere. check it out.

Found this gem of a liquor store on a Christmas shopping trip. Found a load of seasonal Wisconsin micro-brews along with some decent out of area brews. I talked to the proprieter and was surprised by his knowledge of beers, seeing as a large part of the store was wines.