Magic happened this year in Boulder, CO, when local music and local beer came together. In search of the perfectly drinkable, yet flavorful, festival beer, the Boulder Beer brewers and avid homebrewer Kyle Hollingsworth, Keyboardist of the String Cheese Incident, joined creative forces. Imagination and improvisation flowed freely, and Hoopla was born.

Hoopla Pale Ale is dry-hopped with generous amounts of Glacier hops for a fruity, floral hop aroma and flavor that will have your taste buds dancing! Its lively hop character is wonderfully balanced with a crisp, clean finish from the unique blend of US and German grains, making Hoopla the perfect companion to festival season.

“We wanted to make a beer that was hoppy, but still appetizing to non-hop-drinkers and drinkable on hot days at summertime festivals,” Kyle explains about the recipe.