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2010 Pop Ten Series
Pop Culture. Top Ten.

Per Wikipedia: "Popular culture is often viewed as being trivial and "dumbed-down" in order to find consensual acceptance throughout the mainstream. As a result, it comes under heavy criticism from various scientific and non-mainstream sources (most notably religious groups and countercultural groups) which deem it superficial, consumerist, sensationalist, and corrupted."

While this beer series pokes fun at pop culture, it is definitely not "dumbed down". These ten beers represent the spirit of "pop culture"--immediately giving this term more PoP and CuLTuRe. We do not brew for the masses--eVer--even when we want to "borrow" from the masses. In this small way, we are paying our debt to society by giving back something more meaningful than an inappropriate time-and-place-and-positon paparazzi shot.

Beer Description: Free Loader Double Red IPA was "double-brewed". [How’s that for a catchy term that those BiG brewers can’t TouCH. I love it, LoVe it, LOVE it.] The first batch of red IPA was mashed, sparged, and transferred to the kettle. The second batch of red IPA was mashed, sparged and transferred to the kettle using the sweet wort from batch one as its mash "water". Hmmm...using "beer" to make beer. Hence the name FREE LOADER. This Double Red IPA is just that--big, red, hoppy.

Beer Line: This is one Free Loader you want on your couch.

Availability: AK - draft and 22-oz bottles (limited release begins 03/12/2010)