Birra Roma is inspired by the colors and flavors typical of Rome, the Eternal City. With its gold color, this beer has a strong malt taste, that gives it a sweet scent. With its light but persistent body, it stands out fairly and pleasantly bitter with a toasted aftertaste and a touch of smoked wood. Well matched with Italian dishes, in particular with Rome’s typical cuisine.
http://www.birraroma.it

Editor’s note: apparently the first bottles were called simply "Birra Roma", and as of 2013 "Birra Roma Ambrata"; Ambrata and Bionda can be separated by the ABV.