Lion Red is a full-bodied malt flavoured beer, balanced with a pleasant hop bitterness. It is batch brewed using high quality malt and the finest New Zealand hops to produce a 4% alcohol/volume beer. This leading New Zealand beer's history dates back to 1907. Originally known as "Lion Beer", this brand became known to the general public as "Lion Red", which aptly described its red-coloured label and can. Lion Breweries responded by officially changing the brand's name to Lion Red in the mid 1980's.