There are lots of stories out there about how things came to exist. Some claim a long long time ago a dude named Adam was breathed into life, eventually met a chick called Eve. There was a devious serpent involved at some point, sinning became a thing and we were cursed by our creater after eating hops from a tree. We are not sure that's entirely accurate, but we do like the idea of making things from scratch, blowing air on them and chewing from the hop-tree of life, and if drinking this fruity IPA is questionably sinful, we promise not to hold it against you.