Victoria Bitter has been Australia’s favourite full strength beer brand for many years. VB, as it is widely known, was first brewed in 1854 by Thomas Aitken and since then has developed a reputation as a great beer with a tradition of rewarding Australians who work hard. The alcohol percentage went down from 4.8% to 4.6% in 2009, but was relaunched at its original strength of 4.9% in 2012.