New beers, conceived in corporate boardrooms in any given year should be considered losers until they prove themselves otherwise - not on Wall Street but in pubs and bars - over time. Why would beers like Lowenbrau, Heinecken, Spaten, Pilsner Urquell still be around after hundreds of years? Because they're good beers, and have been consistently so for a long time. Millions
of dollars in promo and advertising does not make a beer great. This is particularly true of nearly all American...