Interbrew’s UK division is planning to resurect Artois Bock, a 113 years old beer that stopped being brewed in the 1950s. This summer’s launch will include a 2 million pounds advertising campaign. Artois Bock was the forerunner of Stella Artois and Interbrew hopes it will benefit of of the heavy investment in the Stella brand.
Speaking of bocks, Anchor Brewing released their first new beer since 1998, Anchor Bock. For the first year the 5.4 % alcohol by volume Bock will only be available in the Bay area.
A couple weeks ago we reported that the British consumers group, Campaign for Real Ale (CAMRA) was worried over the takover of Jennings brewery by Wolverhampton and Dudley. The managing director of Wolverhampton and Dudley, Stephen Oliver, declared that the brewery and its beers will not be a victim of the takeover and that the brewery was a key focus for the company. Mr Oliver also said that as long as drinkers drink Jennings beers and go to Jennings pubs they will stay commited to Jennings. However they refuse to sign the 10 year commitment that was asked by the CAMRA.
Rogue Ales was awarded four medals in the porter and stout categories at the World Beer Championship. The award winning beers are Chocolate Stout, Shakespeare Stout, Mocha Porter and Oyster Stout.
Young’s brewery issued a warning that the cost of regulation and red tape is strangling the British brewing industry. Chairman John Young said that breweries have to cope with new licensing laws, the increase of the minimum wage and the stalling confidence of the consumers. Yound also said that under these conditions any sales and profit growth would definitely well earned.