December 8, 2005 Written by RateBeer
Santa Rosa, CALIFORNIA -
With a beer boom anticipated in India, breweries are looking to invest in the potentially strong beer market. That is the case of UK based Cobra beer. Its founder, Karan Bilimoria, expects the beer consumption to increase a lot in India so he’s not content to just import the beer but wants to set up a brewery and distribution center in Hyderabad. It is expected that many major breweries will look to profit from the beer boom in India to compensate for the straggling beer consumption elsewhere.
The maker of Iron City beer, Pittsburgh Brewing Co., has filed for Chapter 11 bankruptcy protection. They cited the highly competitive beer market as a reason for their financial problems. This is the second time the brewery files for bankruptcy protection, the first one being in 1997. The brewery also asked to be released from one of their pension plans stating that they can’t afford to pay both and stay in business.
InBev is releasing its Brazilian beer, Brahma, world-wide, after testing it out in selected markets for several months. The beer giant plans to market the beer as “living with effortless flair” bringing “the Brazillian attitude and lifestyle” to consumers around the world. Brahma will be first available in UK, US, Canada, Russia, France, Australia and New Zealand.
The 2005 Canadian Brewing awards were held recently in Toronto. The Brewery of the Year award was given to the Moncton, New-Brunswick’s Pump House. Opened since 1999, the brewery received 9 other award for their various brands of quality beers. These awards will surely help increase the visibility and renown of this brewery.
The Japanese Kirin Brewery is looking to start a brewery in China. They are ready to invest an amount of 6.6 billion yen to build a new brewery on a 200 000 square meter plot on the outskirts of Zhuhai. The construction of the brewery will start next February and the brewery is scheduled to begin its operations in June 2007.