The Art of Brewing: The Pabst Brewing Company and the Artistry of Advertising

•  MuseumofWIArt
  Thursday, August 25, 2016 - 6:30 - 8:00 pm
• Museum of Wisconsin Art
  205 Veterans Ave, West Bend, WI, USA 53095

Details

Captain Frederick Pabst understood the power of advertising. In the 1890s he commissioned artists and lithographers to creatively introduce his beer to a national audience. John C. Eastberg, Executive Director of the Pabst Mansion, will discuss how Pabst was able to successfully use advertising in order to shape the image of one of America’s most iconic brands.

This summer’s beer talks are in celebration of MOWA’s most intoxicating exhibition yet—Art on Tap: Early Wisconsin Brewery Art and Advertising. Beer events all summer long: Beer Tastings, Beer Classes, Yoga on Tap, Guided Art and Tavern Tours, and more!

Cost: $12 per person
http://www.wisconsinart.org/exhibitions/art-on-tap.aspx

Contact

Amy Hafemann
[email protected]
262-247-2279

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