AB apologizes for labels

Reads 3553 • Replies 47 • Started Wednesday, April 29, 2015 8:57:48 AM CT

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Message TheHOFF43 P beers 2045 º places 169 º 08:57 Wed 4/29/2015 http://www.usatoday.com/story/news/nation/2015/04/28/bud-light-label/26532085/ Bud Light is backpedaling after upsetting people with a label saying the beer was perfect for temporarily removing the word "no" from the drinker’s vocabulary, evoking concerns about alcohol-fueled rape culture.
Message DuffMan beers 10981 º places 349 º 09:52 Wed 4/29/2015 Originally posted by TheHOFF43 http://www.usatoday.com/story/news/nation/2015/04/28/bud-light-label/26532085/ Bud Light is backpedaling after upsetting people with a label saying the beer was perfect for temporarily removing the word "no" from the drinker’s vocabulary, evoking concerns about alcohol-fueled rape culture. Holy fuck, do these guys have a bunch of frat boys at the marketing table? Talk about monumentally stupid
Message mkgrenwel beers 619 º places 117 º 09:55 Wed 4/29/2015 This is god awful on their part. The best case scenario for AB is that the "no means yes" implication never occurred to anyone prior to being pointed out to them. That’s the BEST case, and it still leaves them being completely irresponsibly unaware of how their product and marketing fit into it the greater culture. And that’s completely implausible. Somebody was aware. So that leads us to the even more frightening possibility: they were aware and still chose it anyway, thinking they could play dumb. Their intention is a slogan that the frat bros and club douches can read and say "this beer totally gets me and wants me to get laid," but AB can still maintain plausible deniability to the general public and say "of course we NEVER imagined anyone would interpret it THAT way. It’s just about good times. You people are sick." So yeah, this is not a good thing.
Message sebletitje beers 11868 º places 491 º 10:40 Wed 4/29/2015 I thought it was implying beer lovers saying no to this crap.

Message jjsint P beers 7751 º places 1335 º 11:58 Wed 4/29/2015 No such thing as bad publicity. Planned from the outset?
Message mkgrenwel beers 619 º places 117 º 12:04 Wed 4/29/2015 Originally posted by jjsint No such thing as bad publicity. Planned from the outset? This is such a dumb theory. Of course there is such a thing.
Message joet P admin beers 2900 º places 125 º 13:07 Wed 4/29/2015 Added Bud Light to the tag... http://www.ratebeer.com/tag/date-rape/
Message Travlr P beers 33920 º places 4607 º 13:18 Wed 4/29/2015 Originally posted by joet Added Bud Light to the tag... http://www.ratebeer.com/tag/date-rape/ a tag I never want to see on any beers I drink...

Message Travlr P beers 33920 º places 4607 º 13:19 Wed 4/29/2015 Originally posted by Travlr Originally posted by joet Added Bud Light to the tag... http://www.ratebeer.com/tag/date-rape/ a tag I never want to see on any beers I drink... and I see a lot of fruit beers with that tag too. so they’ve bought into that stereotype as well.
Message Prufrockstar beers 2132 º places 83 º 13:37 Wed 4/29/2015 Originally posted by joet Added Bud Light to the tag... http://www.ratebeer.com/tag/date-rape/ Wtf. This tag is in pretty poor taste, IMO. There have to be plenty of ways to call out offensively-named beers without honoring them with an offensive tag. I’ll give you the benefit of the doubt and assume this is a way to publicly shame companies that make light of the very real problem of alcohol-related sexual assault. But doing so with a "date rape" tag kinda does the same thing, and it’s way too easy to take it out of context. It isn’t hard to imagine a headline that says something to the effect of "ratebeer now makes it easy to search for date rape beer."
Message joet P admin beers 2900 º places 125 º 13:41 Wed 4/29/2015 ^^^ That’s why we have the description we do.