I live for hockey and have played my entire life, and beer is a part of the culture. When I first started drinking I loved the normal beers like coors light bud light etc, just because I was new to it and those are very bland and carbonated. Now I am in a stage where I like to mix it up and try new more exclusive beers. Yes you pay more, but you enjoy the experience in the same respect. I work for a very respectable beer distributing company in the upper penninsula of michigan and love my job. Leinenkugel introduced me to the world of the not so typical beers out there. I have been drinking their sampler packs all summer long and have grown to love the variety, and it has peaked my curiosity to what else is out there and enjoy tryig some new brew when the opportunity arrives.