New $400 Beer from Carlsberg

Jacobsen Vintage No. 1 from Carlsberg, costing 2008 danish kroner or about $400 is going to be released at midnight CET (6pm eastern):

Carlsberg Will Sell $400 Beer at Gourmet Restaurants (Bloomberg)

ISO

It’s a Barley Wine (10.5%), only 37,5 cl. 200 bottles have been aged in fresh swedish oak barrels, and 400 bottles have been aged in fresh french oak barrels. There will be a Jacobsen Vintage No. 2 in 2009 and Jacobsen Vintage No. 3 in 2010, costing respectively 2009 and 2010 danish kroner.

You can see a picture here

Thats all very well it selling beer for $400, however nothing from carlsberg shows why it costs so much? I mean for it to cost that much it must be made with hand picked barley roasted over a perfect fire then boiled in an old copper fired by coal. Then aged in 20 different 100yr old congac barrels or something. You cant just place a figure on beer and expect people to go well if it costs that much then it must be worth it. Theres no wine or port i can think of thats worth that kind of money thats made these days, even very speciallised spirits need to be aged for a long time to be worth anything like this amount.

Its a gimic but if they’re wanting to tap into the craft beer market bringing out a $400 bottle of beer sure aint going to do it.

Originally posted by Magic_dave6
Thats all very well it selling beer for $400, however nothing from carlsberg shows why it costs so much? I mean for it to cost that much it must be made with hand picked barley roasted over a perfect fire then boiled in an old copper fired by coal. Then aged in 20 different 100yr old congac barrels or something. You cant just place a figure on beer and expect people to go well if it costs that much then it must be worth it. Theres no wine or port i can think of thats worth that kind of money thats made these days, even very speciallised spirits need to be aged for a long time to be worth anything like this amount.

Its a gimic but if they’re wanting to tap into the craft beer market bringing out a $400 bottle of beer sure aint going to do it.

Why must every single (non-beer geek) beer article use "hints of" when describing a beer. So annoying! Seriously, look for it, it’s 100% guaranteed.

Boutique beer...nothing more. It’s all marketing and hype.

Just like Opus One, this won’t be nearly worth the asking price. Will some people buy it? Maybe. Will they be suckers? Most certainly.

At $400, it is clearly the best beer ever made.
Case closed.

Anyone willing to trade a bottle for a bunch of Croatian canned pale lagers?

Originally posted by puzzl
Why must every single (non-beer geek) beer article use "hints of" when describing a beer.

Originally posted by Magic_dave6
Thats all very well it selling beer for $400, however nothing from carlsberg shows why it costs so much?