Yeungling ties Boston Beer Co as top US brewer

originally from CNBC
--
The brewer of Sam Adams is no longer king of American-owned beers. The Boston Beer Co. (NYSE: SAM) was toppled this week from its position as the largest American-owned brewery.
Now, they’re tied.

According to a report on CNBC.com, Boston Beer is tied with Pottsville, Penn.-based D.G. Yuengling & Son as the largest American-owned brewer. Both companies last year shipped about 2.5 million barrels.

More here:
http://www.bizjournals.com/boston/news/2012/02/24/boston-beer-no-longer-king-of-american.html

If Yuengling was named Jones instead it wouldn’t be worth a mouse’s ass. It’s all fad, mystique, and icon.
At least Noble Pils was good when I had it last year.

Haters gonna hate.

Originally posted by javit
Haters gonna hate.

Originally posted by billk

Originally posted by javit
Haters gonna hate.

Oh Christ...
Montana! Did you ever have Yuengling?

This is very surprising. When you think about Sam Adams and their variety and distribution, it’s remarkable with I think 4 beers and not much distro beyond the MIssissippi river that they’ve managed this.

This is incredibly surprising to me. I didn’t realize the Yeungling hype machine was this strong.

And they didnt even make their variety packs over the holiday this past year! Its not that shocking to me though. I live in PA and work in a beer store (according to that benedict guy that makes me unintelligent and untalented so take this with a grain of salt) and for every Sam Adams case we sell, we sell an easy 10-15 Yuengling cases and those are conservative numbers. I can imagine many local beer stores, even outside of Yuengling’s distro area doing something similar with their local/regional beer. And then theres pricing (which will be different everywhere of course.) Yueng cases are $18 for cans and $21.50 for bottles while Sam stuff is at least $35. And Sam 1/2 kegs cost roughly $50 more than Yuengling.

Yuengling is a decent enough lager for what it is and their porter and chesterfield are actually pretty good. None of Yuengling’s lineup really compares in quality to Sam’s stuff but its also better than your average american macro lager by a lot. And while I definitely prefer a noble pils, latitude IPA, or boston lager...I wont turn down a Yuengling product as I would a coors lt.

FT: Yueng! Haha...give it a try if you come across it. Cheers!

Yuengling Bock is the one to try if you can get your hands on it. It’s just a seasonal and I think has a more limited release area than their regular beers, but, perhaps because I just have one or two six packs of it a year, I really look forward to it. It’s not nectar of the gods type stuff or anything, but it’s cheaper than craft beers and honestly tastes better to me than a lot of craft bocks I’ve had (Plus the label has a goat drinking beer out of a champagne glass on it-- a goat drinking beer out of a champagne glass!).

Anyhow, to more directly address point, and maybe beat a little bit of a dead horse, Yuengling outsells Sam Adams so dramatically in Yuengling’s regional footprint for one main reason:

PRICE

A lot of people are spending in the BMC range and want something with a different taste to it- either as their go-to beer, or as a change of pace beer they throw a 6-pack of into their cart. Yuengling provides that without an extra hit to the check book.

I think craft beer is missing the boat by not playing in that market. Make a Sam Adams Boston Lager type beer and price it like Budweiser, market and distribute it aggressively, and it’d do more volume than the current craft beers combined.

The Yuengling lager isn’t really better than Bud, Miller, and Coors, it’s just different. When the market at a given price point is saturated by one type of beer, there’s a huge potential market for an alternative or a change of pace beer at that price point.

Imagine what a better beer at that same price point could do. One with actual hops.

Originally posted by CharmCityCrab
Imagine what a better beer at that same price point could do. One with actual hops.