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Industry Growth Fuels Conference Success

Craft Brewer’s Conference attracts record crowds
Brewers/Industry April 20, 2005      
Written by RateBeer

Santa Rosa, CALIFORNIA -

Boulder, Colo. . April 20, 2005- Riding the success of strong craft beer sales growth last year, craft brewers attended the Brewers Association Craft Brewers Conference and BrewExpo America® in record numbers last week.

More than 1,300 beer industry professionals gathered in Philadelphia last week to discuss brewing and the business of beer. Keynote speaker Gary Fish of Deschutes Brewery delivered the theme for the week highlighting the long-term success and recent remarkable growth of the craft beer industry. Fish detailed what many already knew: that the craft beer industry is the lone shining light in the beer market. To build on that success, he called for more craft brewer involvement in their community and in regulatory affairs supporting the beer industry as a whole.

"The craft beer industry is on fire with consumers, gaining 7 percent growth in 2004, easily surpassing large brewers, imports, wine and liquor," stated Paul Gatza, director of the Brewers Association, in the State of the Craft Beer Industry Report.

Attendees learned useful insights into brewing, marketing and brewpub operations while vendors had the opportunity to see and connect with hundreds of existing customers and untapped decision makers from across the United States. Important working meetings of industry executives provided a chance to hear the thoughts of key industry leaders

Four learning tracks-Brewpub Management & Marketing, Micro/Regional Brewery Management & Marketing, Brewing I and Brewing II-allowed attendees to structure their conference experience to fit their individual needs. For the second year the Weihenstephan symposium and a two day Specialty Beer Wholesalers Conference in addition to the traditional learning track seminars were offered. This year, 70 expert speakers delivered 39 presentations. BrewExpo America® was held April 14-15, 2005, allowing exhibitors and buyers to develop profitable business relationships and helps brewing and brewery restaurant professionals encounter the latest and the best that industry vendors have to offer. More than 110 exhibitors and sponsors were there to meet and discuss their products with attendees.

For the fifth year a silent auction was held benefiting American Beer Month. American Beer Month is a grassroots campaign to promote American brewing and celebrate the diversity and variety of American beer. More than $17,000 was raised. Donated items for the silent auction included three high-dollar featured items from: optek-Danulat, a Haze Control DT9011, Dual Angle Laboratory Turbidimeter, Stromberg Tanks, a 10-barrel Fermenting Tank and Gusmer Enterprises, Inc., a Mettler InTap 4004e Portable Dissolved Oxygen Analyzer. The money will help fund American Beer Month’s promotions and activities including: American Beer Month stickers, posters and website developments to support events across the country.

Next year’s Craft Brewers Conference and BrewExpo America® will be held April 11-14, 2006 in Seattle. The 2006 World Beer Cup judging and Gala Awards dinner will be held in conjunction with the conference in Seattle.

2005 Craft Brewers Conference and BrewExpo America® sponsors included: Cargill Malt Specialty Products Group, Briess Malt and Ingredients Company, HopUnion, Pall Food and Beverage, Craft Beer Quarterly, Steinecker Inc., S.S. Steiner Inc., Sterling Press and Packaging, Inc., Brewers Supply Group, Cask Brewing Systems, Inc., Ball Corporation, Yakima Chief, Inc., MicroStar Keg Management, Chrislan Ceramics, Inc., Rastal, domnick hunter and Whalen Insurance.

Based in Boulder, Colo., U.S.A., the Brewers Association (BA) is a not-for-profit trade and educational association for small and craft brewers. The Brewers Association was established in 2005 by a merger of the Association of Brewers and the Brewers’ Association of America. Visit the website: www.beertown.org to learn more. The Brewers Association has an additional membership division of 9,000+ homebrewers: American Homebrewers Association.



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