Using RateBeer scores in marketing

Reads 6069 • Replies 33 • Started Thursday, May 16, 2013 3:33:17 AM CT

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Message jookos beers 8663 º places 138 º 03:33 Thu 5/16/2013 A bunch of bars over here have started posting ratebeer scores on facebook etc for stuff they put in their taps, which I find delighting and helpful. But recently I found a bottle of Epic’s Smoked & Oaked, which came with a promoting tag quoting a ratebeer.com score of 97 (iirc). This probably isn’t a new phenomenon, but I was still surprised to see a producer use ratebeer as a reference in their marketing. I’m interested in hearing what’s your (ratebeerians) take on this? I wouldn’t expect anyone being opposed to it as, at least I, find it informing. Does this solidify ratebeer as the place for beer opinions? Have you found bars/breweries that use it consistently? Or have you encountered any misleading use of ratebeer scores (e.g., a score taken long ago, after which it has sunk dramatically)?
Message jmagnus87 beers 2903 º places 92 º 05:00 Thu 5/16/2013 I see RB and BA scores on shelftags all the time. Its good marketing. Your average consumer is borderline retarded. All you have to do is tell them "hey, this beer is scored 97/100" and they will think its good and popular and they will buy it. They could care less who its scored by or how or why. Its the same mentality most of the newbies seeking .rar walez have.
Message erway beers 1004 º places 41 º 05:27 Thu 5/16/2013 It’s certainly a lot more informative and accurate than wine spectator is for wine. That being said, Whole Foods and Total Wine will only allow Beeradvocate. No idea why, but that’s the rule.
Message pinkie beers 470 º places 10 º 05:36 Thu 5/16/2013 Originally posted by erway It’s certainly a lot more informative and accurate than wine spectator is for wine. I am delighted when I see the shelf tags from rate beer. It doesn’t help me buy as much as the reviews of the people that I read regularly but in a pinch I would use it to make a decision. I also like the shelf tags because I feel like I contributed to that opinion.

Message b3shine P beers 12200 º places 372 º 05:46 Thu 5/16/2013 I hope Epic asked Joe if they could reference his site before they created the promo tags.
Message StefanSD beers 2449 º places 57 º 08:18 Thu 5/16/2013 Stone sometimes puts Ratebeer scores on the posters they send to bottle shops to promote seasonal releases.
Message joet P admin beers 2900 º places 125 º 08:21 Thu 5/16/2013 Originally posted by erway That being said, Whole Foods and Total Wine will only allow Beeradvocate. No idea why, but that’s the rule. Where? Total Wine in Socal is finally running RateBeer after being BeerAdvocate for many years. Whole Foods in three major US regions has had a long standing relationship with RateBeer and they used our tags fairly exclusively.
Message joet P admin beers 2900 º places 125 º 08:22 Thu 5/16/2013 Originally posted by pinkie I also like the shelf tags because I feel like I contributed to that opinion.

Message joet P admin beers 2900 º places 125 º 08:24 Thu 5/16/2013 We have some basic rules about how to use the scores. 1. You have to date the score with a month/year or season/year. 2. You have to reference RateBeer properly (e.g. not RateBeer.net, or Rate A Beer, or Ratebeer, or Rate Beer) 3. The numbers must be accurate
Message puzzl beers 3258 º places 138 º 08:25 Thu 5/16/2013 http://rateabeer.com
Message joet P admin beers 2900 º places 125 º 08:33 Thu 5/16/2013 Originally posted by puzzl http://rateabeer.com Seriously. I got this more than once. Worst ever was a printed out "GreatBeer.com" with our shelf tag design.