Aurora lager

Anyone know anything about these guys? Vague website trying hard to play on patriotism to market a mediocre/shitty low ABV pale lager:
http://www.aurora.beer

Trying to enter it in the RB data base accurately.

I’m on mobile, will need to use a pc, but apparently the beer comes from Canmore; is it possible that Grizzly Paw brews for a beer firm?

That is one of the dumbest websites I’ve ever seen. And DuffMan’s comments are 100% spot on. Uber patriot, yet they have the word "beer" written in several languages and have both Canadian and non-Canadian cities written on the website - no idea what this refers to. Just strange. Maybe ask this guy, he seems to have been the creative genius behind the brand. https://www.linkedin.com/in/don-eglinski-a532656b

Might be produced in Canmore, but clearly the company behind it, is located in Edmonton.

Tim

It’s quite stupid. Here’s a des‌cription on of their founders LinkedIn profiles:


A whole new idea in social action: build a great organic beer and use its brand values to incite customer participation in marketing/promoting a new kind of Canada. (Yes, we’re entirely Canadian-owned and operated. No gigantic offshore corporations, thank you.)
A team of Fortune 500/agency creatives, designers, strategists and hackers with international experience come home to create a clean new beer that changes the game for creatives in Canada.
I collaborated with co-founders Don Eglinski(@eglinski), creative director John James (@hausofjohn), Andrew Williams (@andrew_NVS), Matt Knight (@mattaknight) and Josh Steffen (@jas0sh) to get this project airborne and in stores across northern Alberta.

There’s also an Aurora Brewery opening in Winnipeg. But I think they must be unrelated. https://twitter.com/auroracraftbeer